Indochino, the made to measure suiting brand, has today announced the launch of Fit Method, a new program able to further perfect the style and fit of every suit. The upgrade is being rolled out alongside Indochino’s new Spring Collection, which introduces 150 new fabrics in an assortment of seasonal colorways and patterns.
The Fit Method
Fit Method is a meticulous process exclusive to Indochino showrooms that delivers the best suit fit for a variety of builds, from the jacket down to the trouser.
At the showroom, Indochino Style Guides match each customer to one of three distinct silhouettes identified and brought to life by the brand suiting experts, Newbury, Yaletown and Soho (named after its Boston, Vancouver and New York showrooms).
Indochino Spring collection, Fantasy island line. © Indochino.
The Newbury silhouette suits a broader build; Yaletown is optimal for a more athletic build and Soho is ideal for lean builds. Customers then try on their size and Style Guides fine tune adjustments for the most precise fit.
Customers then select from hundreds of fabrics and customization options, including lapels, pockets, monograms and linings. Each one-of-a-kind garment is produced and delivered within four weeks, and customers are invited to follow-up appointments to ensure the fit is perfect.
The Fit Method. © Indochino.
“Creating an exceptional customer experience is at the core of our brand DNA and we’re continuously innovating and evolving to make this experience even better, whether that’s increasing fabric assortment, developing our showroom format or getting our garments to customers in record time,” said Drew Green, CEO of Indochino. “We’ve spent the past year perfecting the Fit Method process and I am excited to say with confidence that we have set a new standard for the made to measure experience and raised the bar for suit shopping everywhere.”
Four lines under the Spring collection
Indochino’s Spring collection is comprised with four distinct sub-collections. The four lines (Fantasy Island, Downtown Skyline, Breakfast Club and Double Platinum) provide a versatile array of expertly tailored suiting and shirting fabrics including lighter wool linen, silk linen and chambray. Playful pastels share the limelight with a full spectrum of blues and grays, and structured patterns and bold lines sit effortlessly alongside striking solid tones.
Indochino, Spring collection 2017, Downtown Skyline line. © Indochino.
“For Spring, we developed four diverse stories that capture the transformative nature of spring and encourage a more adventurous approach to classic suiting,” said Tom Kearnan, Director of Fashion at Indochino. “Together with the launch of our revolutionary Fit Method program, we’ve made it even simpler for all men to find their signature style and optimum fit at accessible prices.”
Both available online and brick and mortar showrooms
Indochinon makes custom clothing accessible to everyone by updating the traditional tailoring experience for the modern man. Through a seamless multi-channel approach to the customer experience, men are easily able to order high-quality, attainably priced made to measure suits and shirts plus accessories online, via mobile devices, or in-person at Indochino showrooms.
Indochino Spring collection 2017, Breakfast Club line. © Indochino.
Since its inception, Indochino has grown from the first online business to provide custom tailored suits into a worrld leading made to measure menswear company.
The brand has some physical showrooms in the USA (Beverly Hills, Boston, New York, Philadelphia and San Francisco) and Canada (Mississauga, Ottawa, Toronto -King St E and Yorkdale- and Vancouver.
The company has announced upcoming showrooms to open this year at Calgary (April 6th), Edmonton (March 30th) and Greater Vancouver (April 27th).
Image over the headline.- Indochino Spring collection 2017, Fantasy Island line look. © Indochino.