The Spanish pizza delivery restaurant brand Telepizza has signed a master franchise agreement with Emtyaz Catering Company, a 100% subsidiary of Al Bayan Holding Group, to open 100 Telepizza branded outlets in Saudi Arabia during the next 10 years.
This master francise agreement means the first enter of the Spanish quick restaurant company in the arab country.
Telepizza is currently present in 14 countries and its international sales represent over 30% of total chain sales.
The chain operates over 1,300 restaurants located in Europe, LALatin America and Africa.
“Our international expansion is gaining momentum after a strong launch, which has been reinforced by international partners who have extensive local knowledge and expertise in key markets, and who are interested in growing our brand globally”, explains Pablo Juantegui, CEO of Telepizza.
First Telepizza planned to open doors at Riyadh by Spring 2016
The construction of the first four stores has already begun in the capital city of Riyadh, with openings planned between late April and early May this year. The company aims to continue expanding its brand to other Saudi locations, including the west -Jeddah- and eastern areas of the country.
Telepizza’s local partner in this venture is a diversified business group with interests in several companies, in sectors such as food and beverages, as well as real estate development and construction.
With this new strategic partner, Telepizza aims to become market leader for pizza delivery in Saudi Arabia, whose market value in 2016 is estimated by Euromonitor to be 1.3 billion euros and has growth prospects of 6% (CAGR) over the next 5 years.
”We have a great competitive advantage: our capacity to respond quickly and our flexibility to apply local concepts to the business, both of which are key to our success. In addition, we have the differentiating value of an innovative product -freshly handmade quality pizzas in a Mediterranean style- concepts increasingly valued in the international markets”, explains Giorgio Minardi, President International of Telepizza.
“We are very pleased to join the Telepizza Company. Its unique brand concept and the high degree of product innovation -freshly handmade quality pizzas in a Mediterranean style – have been crucial when selecting a new partner. Telepizza has strong cultural and quality values, very similar to what we have established in Al Bayan Holding Group. We look forward to growing together in this long term successful partnership”, says Mr. Nasser Al Hammad Executive Vice President of Al Bayan Holding Group.
Image over the headline.- © Telepizza.