Lastminute.com, Trip Advisor, Booking.com, Trivago, Expedia and other OTAS (online travel agencies) should beware the latest strategical movement by Airbnb, who announced today that they have signed an agreement to acquire of HotelTonight an online hotel booking platforn (OTA) letting Airbnb increase its hotel boutique last minute online reservation business.
This step is consistent with Airbnb aim to become “an end-to-end travel platform that combines where you stay, what you do, and how you get there, all in one place”, said Brian Chesky (Airbnb Co-Founder, CEO and Head of the Airbnb community).
“The HotelTonight team has developed deep relationships with boutique hotels and expertise in seamless, last-minute booking. HotelTonight is rooted in the same kinds of hospitality properties we have welcomed to the Airbnb community, and these boutique and independent hotels contribute the majority of HotelTonight’s business,” Chesky explained.
Once the acquisition is complete, Sam Shank, Co-founder & CEO of HotelTonight will lead Airbnb’s boutique hotel category reporting to Greg Greely (President of Homes at Airbnb).
“We’re excited to continue our work to grow our community and make Airbnb for everyone. The HotelTonight app and website will continue to operate as they do today,” the CEO of Airbnb underscored.
Hotel & Resort rooms available through Airbnb more than doubled in 2018
“…in 2018, we more than doubled the number of rooms available on Airbnb in properties that hosts categorized as boutique hotels, bed and breakfasts, and other hospitality venues like hostels and resorts”, he added.
Considering just the boutique hotel segment, “We’ve also seen Airbnb guests respond enthusiastically to this increased supply, booking three times as many nights with boutique hotels in 2018 compared with 2017.”
Hotel & Resorts bookings, are on the rise for some years to date through Airbnb platform, underscored Chesky: ” Over the past few years, we’ve seen an increasing number of hoteliers take inspiration from our Home hosts, making their boutique hotels more unique with custom touches. Last year, we announced our intent to make it easier for these boutique hotels to list on our platform. We’ve had an overwhelming response from hoteliers with strong ties to their local communities who want to offer truly personal hospitality.”
Enhancing Airbnb last minute offer
“We are making it easier for people who use Airbnb to find last-minute places to stay when Home hosts are often already booked. The availability of boutique hotels—in addition to private rooms and entire homes that are instantly bookable helps ensure authentic, high-quality stays are available on-demand, especially at the last minute,” Chesky added.
Sinergies with the home accomodations business
“As we have welcomed boutique hotels to Airbnb, we’ve been delighted to see the positive impact for our Home hosts. The acquisition of HotelTonight will accelerate that positive benefit. Boutique hotels are helping to bring new guests to Airbnb and making our community larger and stronger. Once these new guests come to Airbnb, they’re returning to book with our Home hosts: in fact, nearly 90 percent of guests who first used Airbnb to book a hotel room and returned to our platform for a second trip then booked a home,” Brian Chesky (Airbnb Co-Founder, CEO and Head of the Airbnb community).
Strong competitor in the OTAs and booking platforms segment
Following the data provided by the company, Airbnb has built an unrivaled global community of hosts and guests, as they can connect travelers to more than 6 million places to stay and tens of thousands of incredible experiences around the world. Airbnb “is now the most searched-for accommodations brand” according to one Google executive, and guests are using Airbnb for every kind of trip, including business and last-minute travel.
Today, more than 400,000 companies are using Airbnb to help manage their travel, and same-day bookings are now growing 2x year over year. Welcoming more boutique hotels to our platform will help us deliver on our commitment to make Airbnb for everyone, providing guests the authentic, local experience they have come to expect on every trip.
Image over the headline.- Brian Chesky (CEO) Airbnb) presenting Trips on 28th November at Airbnb OPEN 2016. © Airbnb.
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