TripAdvisor today announced the global rollout of Sponsored Placements, making the site’s advertising solution available to any accommodation business who shares live rates and availability with TripAdvisor.
Sponsored Placements launched last year exclusively to accommodations with a Business Advantage subscription, and the global rollout now gives properties all over the world the opportunity to target the 490 million visitors browsing the world’s largest travel site every month.
The global rollout also means new features and functionality. Sponsored Placements now allows owners to target their ads by weekday or weekend stays, allowing advertising budgets to be better targeted than ever before.
TripAdvisor has also built more flexibility into the advertising product with a new “pause” function, allowing hoteliers to schedule a date in the future for their campaign to automatically restart.
The ads put a property right in front of potential guests looking for places to stay in any given area when there is availability and the property matches the guest’s search. Sponsored Placements appear in high-profile pages across TripAdvisor, including above search results and on nearby listings.
Image over the headline.- TripAdvisor.new logo. PRNewsfoto/TripAdvisor