CES 2016.- Intel digitizes the sporting experience

Intel Corporation showcased at CES today #CES2016. Among them, some in the field of the digitization of sports and wellness experiences, such as: a collaboration with ESPN set to add new levels of data-powered insights to the feats of athleticism at X Games Aspen 2016; a global partnership
of Red Bull; the joint work with Replay Technologies to deliver completely new viewing experiences for sports fans; the strategical collaboration with New Balance aimed to improve the performance of athletes; and a smart eye wear developed in collaboration with Luxottica Group’s Oakley brand.

Organised by the Consumer Technology Association, CES 2016 is currently being held in Dallas (Texas -USA-) from 6th to 9th, 2016.

Collaboration with ESPN

Intel announced a collaboration with ESPN to showcase the latest technology set to add new levels of data-powered insights to the feats of athleticism at X Games Aspen 2016. The tiny, low power Intel® Curie™ module will be integrated into the Men’s Snowboard Slopestyle and Men’s Snowboard Big Air competitions to provide real-time data on athlete performance such as in-air rotations, jump height, jump distance, speed, and force on landing. This access to new data will provide athletes with greater insights into their performance, provide additional metrics for on-air analysts, and change the fan experience both at home and in the stands. The competitions will be televised on ESPN and ABC

Partnership with Red Bull

Intel and Red Bull Media House announced a global partnership that will extend into multiple genres and platforms. Red Bull Media House CTO Andreas Gall joined Krzanich on stage to demonstrate how athletes and spectators can get information about the performance instantly with the help of Intel Curie technology, with the promise of more announcements to come in 2016 and beyond.

Collaboration with Replay

Intel is working with Replay Technologies to deliver completely new viewing experiences for sports fans on broadcast, in the stadium, and at home. Using Replay’s freeD™ technology optimized for Intel platforms, sports fans will be able to re-watch key moments of sporting events from nearly every conceivable angle and share a custom created clip with the world. FreeD takes advantage of 6th Generation Intel® Core™ processors and Intel server technology that has been optimized to deliver this immersive entertainment experience.

Strategical alliance with New Balance

Intel and New Balance announced a strategic collaboration to develop wearable technologies that connect athletes with technology to improve their athletic performance as part of New Balance’s newly formed Digital Sport division. Krzanich and New Balance CEO, Rob DeMartini, wore running shoes featuring customized 3-D printed midsoles enabled by Intel® RealSense™ technology and disclosed plans to develop a smart sport watch available for the 2016 holiday season.

Smart eyewear coach under Oakley brand

Oakley and Intel previewed the first look at “Radar Pace”, a smart eyewear featuring a voice-activated, real-time coaching system.

Oakley is the first Luxottica Group brand that Intel is working with to fuse premium, luxury and sports eyewear with smart technology. Engineered with Intel Innovation and crafted with Oakley’s high-quality design and materials, the smart eyewear is designed to provide runners, cyclists and workout enthusiasts with in-the-moment feedback and analytics, helping to track progress and improve real-time performance.

Image over the headline.- Crowds flood the sports area of Intel’s display area at the 2016 Consumer Electronics Show. Credit: Intel Corp./Walden Kirsch.

Related external links:

Intel CEO Opens 2016 CES Pre-show Keynote with Displays of Technology-driven Experiences

CES 2016.- Brian Krzanich, Intel – Keynote 2016

Leave a Comment

Your email address will not be published. Required fields are marked *

Latest news