Christie’s reports 20 percent of new buyers digital in 2015

Digital Sales continue to prove an effective way to connect with buyers across multiple geographies and categories. Overall, digital buyer numbers are up 10%, with sold value in Digital Sales up 11%. A gateway for new buyers to Christie’s, 20% of new buyers participated through this channel. Digital successes include the Ellsworth Collection (sold 435% by value), the Property of Mrs. Thatcher (sold 714% by value) and the Picasso Ceramics Sale (sold 257% by value), as well as the introduction of new online categories.

In Asia, digital buyers increased 12% from 2014, with buyer spend up 34%, largely driven by the success of the online Ellsworth Collection. In the Americas, client spend in Digital Sales rose by 13%, the second highest rise after Asia. 83% of visitors to Christies.com were new, with 27% more mobile visitors than in 2014. Christie’s LIVE, the platform that allows clients to bid in live auction via their desktop computers, also continues to gain traction. Andy Warhol’s Flowers achieved $1.3 million and was purchased via Christie’s LICulture E and A Diamond Ring achieved $3.4 million, making it the second highest value lot ever sold via LIVE. Overall, Christie’s LIVE was a very robust channel for activity in 2015.

© Christie's
© Christie’s

The public auction market was strong in 2015, with £4.3 billion, up 2% ($6.5 billion, down 4%). Meanwhile, the total figure for Private Sales was down 39% to £554.9 million ($851.2 million, down 43%), principally because of vendor’s decisions to sell works through the public market.

Christie’s posted global sales of £4.8 Bn ($7.4 Bn) in 2015, down 5% (by£) compared to the same period in 2014. The results are the second highest total in the company’s history.

2016 marks Christie’s 250th year and will be celebrated with a series of events and exhibitions later in the year.
Leaving aside the auctions calendar, in Christie’s 250th year, Christie’s Education will hold a conference entitled Creating Markets and Collecting Art to be held in London 14th-15th July. The 10th year of Christie’s in Dubai will be celebrated this March as well and in May, Hong Kong will mark its 30th year.

Global buyer’s demand keeps consistent with new buyrs increase at a 30%

Demand from global buyers remained consistent at both the highest end of the market as well as in a diverse range of collecting areas and price levels.

Notable successes included the record-making sale in New York in November of Amedeo Modigliani’s Nu couché for $170.4 million and the highest day-sale totals seen during our corresponding 20th Century Sale week, reflecting continued strength in this core area of the art market.

Homme et Femme by Joan Miró sold at Christie's at for $5,429,000, more than 2.5x its low estimate. Photo © Christie's
Homme et Femme by Joan Miró sold at Christie’s at for $5,429,000, more than 2.5x its low estimate. Photo © Christie’s

“Last year saw continued strength in the art market and showed that there is breadth of demand across geographies, categories and price ranges. Amidst an increasingly challenging global financial environment we are in a strong position to adapt to the marketplace and well equipped to service the new, broader, geographically diverse audience for art. Our strong overall sold percentages demonstrated how we have achieved great results for our clients and we will remain focused on service, bringing the best art to collectors around the world”, commented Patricia Barbizet, Christie’s Chief Executive Officer. “It is also encouraging that new buyers represent 30% of our total buyer base, coming to us through our curated auctions, various categories as well as digital sales. As we begin our 250th year, Christie’s will continue to celebrate our heritage and, with innovation and expertise at the heart of our business, continue to lead the industry.”

Modern, Contemporary and Asian art on the rise, Old masters of the 19th, Russian Art and Luxury peces go down

Among Christie’s core categories, the Impressionist and Modern Art category (including Modern British Art, American Paintings, and Latin American Paintings) grew by 57% to £1.3bn ($2bn, up 47%) compared with the same period for 2014, continuing the team’s market leadership.

ThePost-War & Contemporary department also continued to be market leaders with total sales of £1.5 billion, down 14% ($2.2 billion, down 20%).

Sales of Asian Art increased 9% globally to £478.6 million ($734.2 million, up 2%), highlighted by the record-breaking Ellsworth sale of Asian Art.

Sales in the 20th and 21st Century Culture category increased 9% to £93.7 million ($143.7 million, up 2%).

© Christie's
© Christie’s

Old Master Paintings, 19th Century and Russian Art sales totalled £154.9 million, down 37% ($237.6 million, down 41%). Luxury (including Jewellery, Watches and Wine) sales totalled £493.4 million, down 13% ($756.9 million, down 19%). This category also proved to be the most successful entry point, attracting 21% of all new buyers, and maintaining its position as market leaders.

Sales in India rose a 33% and Asian buyers reached the 18% of the total across Christie’s

Sales in Americas increased 19% to £2.4 Bn ($3.6 Bn, up 11%), with key sales including the Collection of Robert Hatfield Ellsworth, achieving $134 million, and innovative curated sales, Looking Forward to the Past and the Artist’s Muse, achieving $705.8 million and $491.4 million respectively. Strength of demand for masterpieces complemented interest in broad areas of collecting and price points as Christie’s sold the top three works at auction of 2015. Innovation continued through the launch of new sales weeks with a focus on cross-category curation.

Sales remained strong across European salerooms, with a 15% increase in Paris sales to £159.5 million, ($244.7 million, up 8%), in part due to the Exceptional Works on Paper sale from the Triton Collection Foundation in March, which beat its high sale estimate, realising €9.7 million. Overall sales in the EMERIregion totalled £1.4 Bn, down 18% ($2.1 Bn, down 23%).

Christie's auction in Mumbai. © Christie's
Christie’s auction in Mumbai. © Christie’s

The business experienced a nice growth in India, following the first Christie’s auction in Mumbai in 2013, with 2015 sales of £10 million, up 32%, ($15.3 million, up 23%). Sales for Asia increased 2% to £525.6 million ($806.2 million, down 4%) with several sales beating their high estimates including The Feng Wen Tang Collection of Chinese paintings in Hong Kong which more than tripled its high sale estimate.

Reaching its 30th anniversary this year, Hong Kong saw a 5% increase in sales. Christie’s continued to attract new collectors in China, with a 5% increase in buyers.

Sales in Shanghai of Asian and Western 20th Century in April and our new +86 Design sale in October both sold above high estimate.

Overall spend from Asian buyers, including China, increased by 15%, with contribution to global sales increasing to 30% in 2015. Asian buyers increased by 7%, making up 18% of global buyers across Christie’s.
Japan and Singapore also attracted significant numbers of buyers, increasing 12% and 14% respectively from 2014.

Image over the headline.- Christie’s auction. © Christie’s

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