Guillaume Jesel, new Global Brand President at Tom Ford Beauty

From Estée Lauder he established a collaboration with Tom Ford, prior to the launch of the standalone beauty brand

Eva González New York (USA), 22 July, 2016

Guillaume Jesel has been promoted to Global Brand President at Tom Ford Beauty. Jesel will continue to report to John Demsey, Executive Group President, The Estée Lauder Companies. He will also keep on serving as a member of the Company’s Executive Leadership Team.
From his new responsibility Jesel will also be a key partner to Demsey in the Company’s efforts to further drive select capability-building.

Just before his promotion Guillaume Jesel was Senior Vice President Global General Manager. From this position he has led Tom Ford Beauty to achieve an accelerated, double-digit growth across all regions.
Jesel has been instrumental in establishing the brand’s leadership in luxury makeup and fragrance, and unlocking new avenues of growth with enhanced digital and social capabilities.

Marketing responsibilities at  L’Oréal’s Lancôme before joining Stee Lauder and Tom Ford

Guillaume Jesel has worked in The Estée Lauder Companies for 16 years, serving in a number of senior roles, including Vice President, Global Makeup Marketing for the Estée Lauder brand, and Senior Vice President, Global and North America Marketing, M·A·C.

During his 10-year tenure at M·A·C, he helped establish the brand as a leader in social media and lead the brand’s groundbreaking fashion and pop culture collaborations. While at Estée Lauder, he established a unique collaboration with Tom Ford to create a limited edition collection with the Estée Lauder brand as a precursor to the launch of the standalone Tom Ford Beauty brand.
Prior to joining the company, he served in the marketing area with increasing responsibility at the Lancôme division of L’Oréal.

“Guillaume’s brand strategy expertise and strong commitment to aspirational creativity has led Tom Ford Beauty to achieve incredible global growth,” said Mr. Demsey. “Guillaume’s exceptional understanding of luxury consumers and their many desires in the prestige beauty space make him well-positioned to continue leading this highly coveted brand.”

Tom Ford says, “Guillaume is a great talent and a wonderful leader. I could not be more pleased about his promotion to President of Tom Ford beauty”.

Under the Tom Ford Beauty brand they are marketed a whide range of upscale beauty products including fragances, make up, skin care etc.

Image over the headline.- Guillaume Jesel, Global Brand President, Tom Ford Beauty (Photo: Business Wire).

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