Meliá Hotels International, launched its Inside brand in China and entering Melaka by 2020

The Spaniard hotel muntinational Meliá Hotels International recently announced an agreement with Haleton Group aimed to poen Meliá Melaka, a new property located in the heart of Melaka (Malaysia). This marks the group’s fourth property in Malaysia, and its first entry into Melaka.

Managed by the Meliá Hotels & Resorts brand, and owned by Haleton Group, a multi-award winner and a leader in Malaysia’s property development, investment and asset management industry, the hotel is scheduled to open in 2020.

Melia Hotels & Resorts is the most international brand of the group. It is reputed by offering personalized experiences with an emphasis on the highest standard service, The brand operates in Asia for 30 years up to date.

Innside Zhengzhou (Henan, China). ©Meliá Hotels International.

Leaving aside the luxury segment, the Spaniard company has premiered Innside by Meliá, its four starred urban and lifestyle business brand, in China with the opening in August of the Innside Zhengzhou.

The new four-star 335 rooms Innside hotel is the fourth Meliá Hotels International property to open in China, following the success of Gran Meliá Xian, Meliá Jinan and Meliá Shanghai Hongqiao.

Deluxe room at Innside Zhengzhou (Henan, China). ©Meliá Hotels International.

“Opening Innside by Melia´ Zhengzhou puts us in the very heart of a dynamic city and extends the momentum of Meliá Hotels International in China,” said Bernardo Cabot Estarellas, Senior Vice President of Meliá Hotels International Asia Pacific. “We’re very proud because Innside by Melia´ Zhengzhou is the fruition of a longstanding partnership with Greenland, who have been instrumental to Melia´’s success and growth in China.”

Syndeo restaurant at Innside Zhengzhou (Henan, China). ©Meliá Hotels International.

Designed to meet the demands of modern day business travelers, Mr. Cabot added, “Our vision is an exciting one: To create a more authentic experience for today’s bleisure travelers, or Work Trippers. For them, they’ve broken away from the strictly utilitarian business travel of old, transitioning between business and leisure seamlessly; we’re confident the Innside by Melia´ brand in China will enrich the experience for next-gen business travelers.”

Meliá Hotels International plans keeping its growth pace in Asia-Pacific at six opening each year. The multinational currently has 18 operative in the region and eyes to reach the 40 hotels mark by 2022.

Partnering with one of the largest mega-corporations in the region to enter Melaka

As one of the largest mega-corporations in the region, Haleton Group has successfully integrated core businesses in project development and construction, commercial and asset management, retail leasing and hospitality divisions.

The group firmly stands by its values of reliability, commitment and long-term relationships in order to maintain its legacy as the most trusted quality brand and has been the trendsetter for unique concepts.

Meliá Melaka. ©Meliá Hotels International.

“We are confident that Melia Hotels International will contribute a tremendous boost to the tourism industry of Melaka while elevating the City to greater heights with their Spanish heritage and world-renowned hospitality standards,” Ken Lin (Chief Executive Officer of Haleton Developments Sdn Bhd) said.

“The expansion of our Malaysia portfolio in the center of Melaka is another important milestone for our presence in Asia Pacific,” said Bernardo Cabot Estarellas, Senior Vice President Asia Pacific of Meliá Hotels International.

“Our company has an impeccable track record and has been an established leader in the resort segment for decades; coupled with our extensive hotel management expertise, we’ve always been the top pick for demanding hotel owners. Today we join with Haleton Group and delighted to offer travellers an unparalleled holiday experience.”

Melaka, a World Heritage Site growing its business attractive and communications

Enlisted as a World Heritage Site by UNESCO and with wealth of history, legacy and vestiges, Melaka is well-connected to a network of major highways, easily accessible from major cities with a comfortable travel distance of 1.5 hours from Kuala Lumpur and 2.5 hours from Singapore.

This city, with an illustrious heritage, will be made more accessible with the introduction of daily flights from Guangzhou, southern China.
Melaka is a popular weekend retreat destination for Singaporeans and Indonesians.

Modern Melaka, building on its legacy as one of the region’s premier trading ports, is also increasingly attracting the attention of savvy investors from both local and international markets.

Part of Haleton City development project

Meliá Melaka is located at the heart of the city, as part of Haleton City, a large scale project that smartly blends six unique themed developments, comprising of retailing sites, residences, international hotels, office tower, resort and shoplex.

Meliá Melaka inside Haleton City (aerial view render). © Meliá Hotels International.

The hotel is within 30-minute drive from Melaka International airport, and a short walk from renowned UNESCO heritage sites, such as St. John’s Fort, Jonker Walk, St. Paul’s Hill, Melaka River Cruise, Portuguese Square, Baba Nyonya Heritage Museum, Menara Taming Sari, and Stadthuys.

250 rooms, from standard to the luxe

Meliá Melaka will offer 250 rooms of different options including standard, supreme and deluxe. The property, with a Sky Pool and a rooftop garden on the 28th floor, will feature breath-taking panoramic views of Malaysia Peninsula.

THE LEVEL, the most exclusive and luxurious choice of Meliá Hotels & Resorts, offers guests privacy, coupled with intuitive, unobtrusive service at a mere arm’s reach. The hotel will also feature Meliá’s signature YHI Spa, various dining options, pool and gym, night club and wedding pavilion.

Image over the headline.- Virtual render of Meliá Melaka. Meliá Hotels International

Related Eastwind links (Spanish edition):

Meliá reabre hoteles en Cuba tras el paso de Irma
(Meliá Hotels reopening in Cuba after Irma’s devastation)

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