Noma, the world acclaimed high cuisie restaurant owned by the chef Rene Redzepi, turns “noma-dic” again in 2016.
Redzepi’s establishment will temporarily close in Copenhagen (Denmark) to start off a new temporary establishment at Barangaroo on Sydney Harbour.
Noma Australia will launch in January 2016 and will open for lunch and dinner five days per week during 11 months.
Bookings for the restaurant will be available later this year.
Noma’s move to Sydney comes as a result of the collaboration between chef Redzepi, Tourism Australia and Lendlease.
Redzepi’s restaurant moved for the first time ever away from Copenhagen to Tokyo in 2015 and will do the same in 2016, but instead of Japan the chef will move all his crew and culinary skills to Australia.
As it happened in early 2015 while in Japan, Noma at Copenhagen willl keep closed when Noma Australia is open in Sydney.
Beyond “restaurant markting” but marketing as well
There Redzepi and his team will use the best of Australia’s food products to design an original menu, focusing on those from producers who have a respectful and passionate engagement with the sea and the land.
In the lead up to the restaurant opening, Redzepi and his team have already embarked on several Australia-wide visits to meet with producers, local communities, farmers and chefs. The idea is also exploring the diverse landscape and multi-faceted culture of the country. Tourism Australia is supporting these important research trips, and providing assistance with travel and marketing.
“I have always been attracted to the incredible diversity you find in Australia’s landscapes and ingredients, because they are like no other place I’ve seen before,” said Redzepi. “Australia combines strong influences from its Indigenous people with new communities from around the world. When you mix it all together, the result is something truly inspiring. It really is the perfect place to come and learn.”
Noma Australia will be located in the acclaimed Anadara building at the Barangaroo precinct, which is set to become Australia’s landmark future food and beverage destination. The location was selected for its synergy to Noma in Copenhagen, which is also on the water and strongly connected to the sea.
Part of the Restaurant Australia initiative
Tourism Australia Managing Director John O’Sullivan said that Noma Australia was a natural extension of its already successful Restaurant Australia campaign.
“A big part of Restaurant Australia has been about improving Australia’s perception as a food and wine destination. And, with one of the world’s top ranked restaurants about to open in Sydney, I’d say our country’s culinary standing has never been higher,” he said.
Gary Horwitz, Head of Retail at Lendlease said the partnership is testament to the vision that is being created for the waterfront dining precinct at Barangaroo: “When Lendlease was approached by the Noma team, we knew it was the perfect fit; Rene’s strong affinity to sustainability is aligned with our aspirations for Barangaroo. We are delighted to partner with Noma and Tourism Australia to celebrate the best of Australian produce and enhance Barangaroo’s position on the global food map.”
About Rene Redzepi and Noma
René Redzepi is the chef and co-owner of Noma in Copenhagen, Denmark.
Since the establishment of the restaurant in 2003, Redzepi has developed a cuisine that draws from the area’s landscape and culture. Using a wide yet intimate network of farmers, foragers, and other purveyors, Noma celebrates the region’s ingredients and aims to present a kind of cooking that expresses its location and the seasons.
Redzepi is the author of Noma: Time and Place in Nordic Cuisine (Phaidon, 2010) and A Work in Progress (Phaidon, 2013).
In 2011, he founded the MAD Symposium, a platform for chefs to share knowledge,
concerns and inspiration in our changing trade.
He is married with Nadine Levy Redzepi, and together they have three daughters; Genta, Arwen and Ro.
Image above the headline.- Rene Redzepi in Victoria, Australia – Image by Eamon Gallagher
Related eastwind links:
Noma restaurant says sayonara Denmark by early 2015
Noma back again to the top position at the San Pellegrino World`s 50 Best Restaurants