NewAge purchases Aliven_Social distribution multichannel of healthy products_cabecera_02

Social selling and distribution company NewAge, expanding in Japan through Aliven, Inc. acquisition

Noni, one of the healthy brands owned by NewAge. © NewAge Inc.

NewAge Inc., the US Colorado-based omni-channel social selling and distribution company with a network of independent business owners across 75 countries worldwide, that it has entered into an agreement to acquire Aliven Inc., a highly successful Japan-based direct selling company.

NewAge and Aliven have been evaluating a partnership over the past months that culminated in the signing of a letter of intent and an expected signing of a definitive agreement in the coming weeks. Consideration for the acquisition of Aliven is approximately 1 million shares of NewAge common stock. Completion of the proposed transaction is subject to negotiation and execution of a definitive agreement and the satisfaction of customary conditions to closing.

“We see this latest opportunity to expand our Japan market, but at an even faster pace,” commented Joseph Wadsworth, NewAge President for Japan and North Asia. “We had good growth in Q4 2020 in Japan, NewAge’s largest market. Now, with the addition of Aliven we believe we can accelerate our pace. We expect to fully integrate Aliven into NewAge, and envision imminent cross pollination of our products, including our NONI+CBD Shots where we have first mover advantage in Japan. Our vision for this union is large-scale and not only creates more opportunities for all our representatives, but furthers our expectation to become the leading social selling and distribution company in Japan.

Currently New Age Inc. operates the websites,,,,, and a number of other individual brand websites.

A 20% addition to one of NewAge’s core global markets and over 100.000 customers and independent representatives in Japan

Yasuyuki Oi_President Aliven
Yasuyuki Oi (President, Aliven Inc.). © Aliven Inc.

Tokyo-based, Aliven is one of Japan’s highly recognized and admired companies in the $16Bn e-commerce and direct selling industry. Aliven is anticipated to bring approximately $20 million in annualized net revenue and more than $3 million in annual EBITDA to the NewAge Group in Japan that comprises the Morinda organization, ARIIX, and the fast-growing entity ZENNOA.

In addition to significant top and bottom-line contribution, Aliven has more than 100,000 customers and independent representatives to add to the group of talented and dedicated leaders at NewAge.

Aliven was founded 15 years ago and is led by Yasuyuki Oi. Oi-san is a highly respected leader in the industry and brings outstanding relationships with the Japanese Government and industry officials given his reputation. Oi-san commented, “We are so excited to be joining the NewAge team, and are confident that our group will add a lot of value to the combined organization. We see NewAge as the new global leader and disrupter in social and direct sales, and all of our reps will benefit from the expanding portfolio and global reach.”

Aliven Inc. sells a portfolio of differentiated healthy products including Skin Care infused with cultured stem cells, Nutritional Products, and their patented Far-Infrared technology products that are proved in human trails to stimulate nitric oxide production for increased blood flow and muscle recovery and reduction of localized pain.

Aiming to become the world’s leading social selling and distribution company

The letter of intent signed with Aliven comes after NewAge had announced the intention to expand operations in Brazil, one of the six largest direct selling markets in the world. Industry-wide, the market totals over 3.8 million independent representatives with annual sales of approximately $10 Bn. NewAge established operations and its office in Sao Paulo in the second quarter and is expanding operations to take advantage of the burgeoning opportunity there. ARIIX (since end of November 2020 merged into New Age Inc.) had recently commenced operations in Brazil.

Image over the headline.- Respectively © NewAge. inc and © Aliven Inc.

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