
IAB Tech Lab opens new digital mobile ad formats for public comment
The IAB Technology Laboratory has released for public comment an update to the Mobile Rich Media Ad Interface Definition (MRAID). The public comment period will run till

The IAB Technology Laboratory has released for public comment an update to the Mobile Rich Media Ad Interface Definition (MRAID). The public comment period will run till

Bacardi Limited, the largest privately held spirits company in the world, today announces the appointment of K.C. Kavanagh as Senior Vice President and global Chief

GroupM, the media investment management group of WPP, today announced the global launch of [m]PLATFORM, an advanced technology suite of flexible media planning applications, data

Accenture has acquired Karmarama, one of the UK’s largest independent agencies renowned for blending creativity, digital and data to develop campaigns that help brands better engage

Doctors of the World unveiled today their 2016 Christmas cards that starkly juxtapose vintage biblical nativity scenes with modern-day photographs of conflict zones across the

Publicis Brussels reminds us with this video the forced Manequin Challenge every patient suffering from Amyotrophic Lateral Sclerosis will play if ressearch to find

Forsman&Bodenfors is launching a new browser extension able to balance the masculine and feminine images that browsers show when searching for any proffesion name. The

Tom Kenney, original founder of Verve, company at the forefront in location-powered mobile marketing, has been appointed as chief executive officer of the company. Kenney

Programmatic will become the main method of trading digital display this year, accounting for 51% of expenditure, and will rise to 58% of expenditure in

Rick Medlin, President and CEO of Fruit of the Loom, Inc., passed away of natural causes on November 27, 2016. The entire Fruit of the Loom,

JC-Decaux and TECOM Group have signed an agreement under which the French OOH giant will deploy an ultra-high quality advertising platform at Dubai Media City,

Dentsu Aegis Network unveiled today the acquisition of Bluecom Group (Bluecom), a leading e-commerce solutions provider in Asia Pacific. Bluecom will become part of Dentsu
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