Publicis Brussels reminds us with this video the forced Manequin Challenge every patient suffering from Amyotrophic Lateral Sclerosis will play if ressearch to find a cure for this desease is not pushed foreward with the enough funds.
ALS is a progressive neurological disease that causes dysfunction of the nerves that control muscle movement, leading to muscle weakness, gradually affecting nerves that control breathing and other vital bodily functions, resulting in death within 2 to 5 years’ time.
The video has been published by the ALS League on its Facebook channel on 25th November and till now it has earned over 168,982 views, 1,863 likes and over 1,000 shares.
The action profits from the buzz reached by the #MannequinChallenge new Internet obsession, that has become a social media hit in the same way it was the #IceBucket once.
Image over the headline.- Frame of “The never ending mannequin challenge” by Publicis Brussels for ALS League. © Publicis Bruswsels/ALS
Related external links:
“The never ending mannequin challenge”
ALS #MannequinChallenge video by Publicis Brussels
