The BMW Group has acquired this same month Parkmobile, LLC, the largest provider of mobile parking services in North America. This purchase makes of BMW Group a leading international provider of digital parking solutions.
The acquisition is framed into BMW’s NUMBER ONE > NEXT strategy, aimed to transform the brand from one just operating in the car manufacturing sector into a true provider of mobility services.
The service can be used by all drivers no matter the car brand they use. It enables ticketless and cashless on-street parking through its mobile app or directly from the car. The service also helps users find, reserve and pay for off-street parking in garages as well as other transit related services.
BMW Group holds a minority stake in Parkmobile, LLC since 2014 and now has acquired the 100% of this company headquartered in Atlanta (Georgia, USA) with its over 100 employees. Parkmobile, LLC offers its service in more than 300 US cities including New York, Philadelphia and Phoenix. Its European branch, Parkmobile Group Europe, who operates as well the ParkNow brand, is a company wholly owned by the BMW Group since April 2016.
Parkmobile reaches a total of more than 22 million customers in Europe and North America and offers digital parking solutions in more than 1,000 cities.
Digital parking solutions can reduce car traffic looking for parking, thus contributing to lower green house emissions the cities, where these services are available.
“Up to 30 percent of city traffic is caused by people looking for parking spaces. The acquisition of Parkmobile, LCC makes us the leading international provider of digital parking solutions and means we can better address the pain point of parking by scaling our offering for customers worldwide,” said Peter Schwarzenbauer, member of the Board of Management of BMW AG, responsible for MINI, Rolls-Royce, BMW Motorrad, Customer Engagement and Digital Business Innovation BMW Group.
“We are proud of what Parkmobile has already achieved and look forward to working with our new colleagues to scale the business even further,” said Bernhard Blättel, head of Mobility Services at the BMW Group.
“The BMW Group has always been on the forefront of disruptive mobility technology. Having access to new capital as well as the BMW Group’s global network of partners and customers puts us in an excellent position to accelerate our growth and expand further beyond North America. We could not imagine a better partner,” commented Jon Ziglar, CEO of Parkmobile, LLC.
Image over the headline.- Parkmobile app. © BMW Group.