LA based AR spatial imaging company ARwall won the SXSW Accelerator Pitch award in the Augmented and Virtual Reality category this year.
This start up has developed a state-of-the-art augmented reality (AR) solution for filmmakers and content creators that allows shooting films with no need for the green screen used to insert visual effects.
ARwall technology captures live, in-camera VFX composites while shooting film projects, eliminating green screens and post production cleanup.
The ARwall imaging technology on display renders in less than one frame of delay at 24 frames per second, making the system the first AR film tool suitable for final production shots, rather than pre-visualization.The platform functions perfectly with no goggles, no headsets and no wearables that would interfere with the flow of filmmaking, offering true immersion.
Eric Navarrette, ARwall CMO, “ARwall’s spatial imaging technology is currently four times faster than equivalent technology on the market. Less than one frame of delay means we are a viable film tool for TV and movies. More than one frame of delay is too noticeable for DPs and VFX supervisors, hence why no one has attempted an AR solution like this before–no one thought it was possible.”
The ARWall allows an augmented reality experience and shooting without headset or any googles.
Image over the headline.- Frame of ARwall demo, filmed on the Universal Studios Lot. with no green screen. © ARWall.
Related external links:
SXSW 2018 Winners list for 10th Annual Accelerator Pitch Event
