Dentsu Aegis Network today announced that they have signed an agreement to acquire the mobile marketing business belonging to the Pontomobi company.
Following completion of the deal, Pontomobi will become part of Isobar, Dentsu Aegis Network’s global digital agency, and will be branded “Pontomobi – Linked by Isobar”.
Pontomobi’s mobile advertising unit, Hands, will remain independent, once executed the transaction.
Leonardo Xavier (Pontomobi CEO and co-founder ) and the Pontomobi leadership team will continue in their roles following the purchase.
“As mobile’s usage and consumer base continue to grow in double digits in Brazil, mobile is quicky becoming the centre of customer engagement and commerce. The acquisition of Pontomobi will help drive growth and specialist excellence across our network and the region in this critically important growth area,” said Abel Reis, CEO, Dentsu Aegis Network Brazil.
Established in 2007 by Leonardo Xavier and three partners, Pontomobi (Pontomobi Tecnologia Informatica) delivers a comprehensive range of tailored mobile marketing solutions, including consulting and strategic planning, mobile design, cross-platform development of applications, sites and games, to its roster of global clients.
The company is headquartered in Sao Paulo with additional offices in Belo Horizonte, Brazil.
“Being part of Dentsu Aegis Network will help us to grow faster and allow us to expand our services and client roster exponentially. Through our new connection with Isobar, and its innovative and creative DNA, we will have unparalled advantages and access to proprietary tools and specialisms to help us deliver even greater business results to our clients,” said Leonardo Xavier.
“Pontomobi’s demonstrated excellence in mobile marketing is a natural complement to Isobar’s leadership in innovation and brand commerce. The addition of Pontomobi to the Isobar network will provide even greater convergent solutions for our clients as we continue to expand our offer in Latin America and Brazil,” said Jean Lin, Global CEO, Isobar.
Image over the headline.- © Dentsu-Aegis network
