LVMH (Louis Vuitton Moët Hennessy) goes beyond providing virtual relaity e-commerce experiences to offer its shareholders and investors more than an Annual report, an actual virual reality 2017 Annual Report.
The LVMH Digital Annual Report features 2017 highlights at the Group and its Maisons in a unique 360° experience at the Fondation Louis Vuitton. An immersive itinerary gives visitors a look at key developments and invites them on a tour of four emblematic locations which illustrate LVMH’s success during the year.
Starting at the Fondation Louis Vuitton, the walk though the 2017 financial success of the French luxury group features virtual visits of four emblematic stores: the Maison Louis Vuitton Vendôme, the Dior boutique on avenue Montaigne, the recently opened Guerlain Parfumeur boutique on rue Saint-Honoré, and the Grande Epicerie de Paris Rive Droite. Some of the many developments that marked 2017 at LVMH and its Maisons.
The virtual experience was created in partnership with Diakse, a startup specializing in virtual reality e-boutiques. Selected to join the Atelier LVMH at Viva Technology in 2017 and a contender for the LVMH Innovation Award, Diakse is reinventing e-commerce by conceiving innovative and immersive experiences. By creating a 360° view of actual physical spaces, the startup enables visitors to remotely discover emblematic exclusive locations at LVMH, taking them on a personal journey for a memorable user experience.
Image over the headline.- Fondation Louis Vuitton, the starting point for LVMH 2017 Annual Accounts virtual experience. © LVMH.
