WPP has purchased Dentsu’s 51% share of Dentsu Sudler & Hennessey in Japan as well as Dentsu’s minority share in DY&R in Singapore, Thailand, Malaysia, Taiwan and Vietnam.
The agreement comes together with another one transferring Dentsu the full ownership of Dentsu Young & Rubicam Inc (DY&R)and Wunderman Dentsu Inc. in Japan.
Following this transaction, DY&R has been renamed Dentsu e3 Inc., and WD as Dentsu Direct Solutions Inc., effective May 1st, 2018.
The transactions dettaching Dentsu-WPP joint operations in Japan SE Asia and Taiwan comes scarcely one month after it was announced that Martin Sorrell had stepped down from his position as Executive Chairman of WPP Group. Sorrell is currently under an internal investigation by misconduct.
Image over the headline.- © Dentsu.
