This and many other things said Philip Thomas to our editor, eva gonzález, in March this year on the occasion of the presentation in Spain of the 58TH edition of the Cannes International Festival of creativity (till 2011, International Advertising Festival), usually known as Cannes Lions.
The Festival is now being held from 19th to 25th June and The Spikes Asia, co-organized by Cannes Lions, is to take place from 18th to 20th September this year in Singapore.
In a context of revolutionary changes coming from emerging countries, and rooted in the development of the new IT and mobile technologies. In the era of the not always demanding but more than usually thinking and telling consumer, Thomas spoke about some of the hottest facts taking place in the creative communications industry, such as:
1.- Social unrest in Arab countries and the consequences on the ad festivals still to be held this year.
2.- The role of emerging countries, specifically Asian countries in the commercial communication industry and creative landscape.
3.- Cannes Lions will never more be an advertising, but a creativity festival for the communications and experience concepts of today and coming in the future.
Image over the headline.- Philip Thomas (CEO, Cannes Lions). Photo, Dean Dorat.
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