Tilted World, the new campaing for Audi singned by the tiny indepentent and creative german agency Philipp und Keuntje (PUK) manages to drop an actual new turn into the “Advancement through technology” brand claim.
It is no longer just about what is technically feasible, but about putting sustainability and the customer’s wishes in the center. In addition to proven feature communication, the inner attitude is given more weight.
“We want to show the brand’s stance on important social issues. We are also making a contribution to bringing the world back into balance, ”says Susanne Franz, Head of Brand Communication at Audi, and at the same time refers to in-depth information on a wide range of measures that illustrate Audi’s wide-ranging commitment to sustainability. You can find them at www.audi.de/sustainabilty.
The film “Tilted World”, which is the focus of the campaign, shows how many small actions become a whole movement able to bring our world back to the balance everyone can participate in. Directed by Bruce St. Clair, the visually stunning film was made in Los Angeles.
The film will be rolled out with a broad TV campaign, in cinemas, online and on social media, simultaneously in many European markets. The film was produced by FoxDevil Films and Franz Lustig took over the camera work.
Not a Christmas ad but full of New Year’s resolutions
Even if the film does not have any Christmas clichés: Accompanied by the cover of the Elvis classic “A little less conversation” produced exclusively for Audi by NEBBRA, the brand deliberately has launched its new statement in this contemplative time.
“When everyone drives down a bit for Christmas, there is room for thought to trigger a stir. It’s about rebalancing the world on sustainability. Every contribution counts. We were looking for an intuitive and attention-grabbing symbolism that does not have an instructive tone and does justice to the special responsibility of Audi, ”says Jan-Sievert Krause, Executive Creative Director at PUK.
Image over the headline.- Caption of the film Tilted World. © PUK/Audi
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