WPP today announced that Wunderman Thompson has acquired NN4M, a leading mobile commerce partner for global brands.
As part of Wunderman Thompson Commerce, NN4M will strengthen the global ecommerce consultancy’s multichannel offering.
Being a specialist in digital solutions, NN4M builds bespoke commerce applications for brands across multiple touchpoints, including smartphone, tablet, apps and in-store experiences.
Headquartered in Edinburgh, NN4M employs 50 people across multiple markets and regions. It works with some of the largest and most successful commerce brands, including Selfridges & Co., Nestlé and River Island, to drive loyalty, increase customer engagement and grow revenue.
NN4M provides its clients with connected, experience-driven solutions across mobile and in-store channels.
The acquisition is in line with WPP’s accelerated growth strategy and focused M&A approach to build on existing capabilities in growth areas such as marketing technology and ecommerce.
James Westoby, Wunderman Thompson Commerce UK CEO, said: “The acquisition of NN4M allows Wunderman Thompson to take a significant step forward in delivering our long-term cross-channel strategy. Adding additional mobile expertise will substantially strengthen our online multichannel offering and allow us to deliver evermore sophisticated and powerful solutions on the most advanced app platform in the market. It also puts us in a strong position to inspire client solutions that support blended digital and store journeys, creating hybrid experiences that offer engagement across the customer journey.
“With striking similarities across our working cultures, target customers and technology capabilities, NN4M offers a perfect fit for us and we are hugely excited to continue our respective journeys together, providing brands and retailers with a best-in-class, experience-driven commerce offering.”
The move online has meant that consumers are becoming increasingly demanding on their expectations of organisations when shopping virtually, whether via marketplaces, retailer sites, brand sites or social channels. As a result, the user experience is increasingly critical, often where the game is won or lost for brands and retailers and this is an area where NN4M can make a major impact.
Jonathan Heap, Chief Technology Officer and Founder of NN4M, said: “Our acquisition by Wunderman Thompson, with its reputation for innovation and excellence, offers a fantastic opportunity for NN4M to build on its success within the commerce sector. As the digital economy continues to drive forward at ever increasing speeds, we are thrilled to be part of an exciting online retail future.”
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