Viacom today announced that Sarah Iooss will become SVP, Business Development.
The Business Development group’s work consists of accelerating partnerships that will continue to evolve Viacom’s social, digital and mobile arenas, along with its industry-leading data-driven Ad Sales solutions.
The Business Development team recently closed a partnership with Snapchat which extended MTV and Comedy Central’s presence on Snapchat Discover, Live Stories, and granted Viacom the right to sell Snapchat’s U.S. owned and operated advertising inventory. Iooss will continue partnership development with Twitter, Tumblr, Facebook, and more.
A 10 persons dedicated team
Previously, The Business Development resided in a division with a primarily digital-only focus. The team launches with 10 strategists focused on two broad categories: Technology Platforms, which will establish ad supported content partnerships across the digital and mobile space; and, Fan Platforms, which will leverage Viacom’s organic presence on social media and create content and advertising opportunities for both fans and advertising partners.
From SVP Velocity Products to SVP of Business Development group
Iooss, who was previously SVP, Velocity Products Group in Viacom’s Ad Sales division, will dual report both to Ross Martin, EVP of Marketing Strategy & Engagement, and Kern Schireson, EVP of Data Strategy and Consumer Intelligence.
Iooss has been with Viacom for 12 years, and was at A&E Television Networks prior to that.
“In this transformative and convergent time in our industry, the Viacom Business Development team is an engine of growth and innovation,” said Schireson. “Sarah is a proven leader whose vast network and achievements in the digital and social space made her our ideal choice for this role. We are excited for Sarah and her team to create new value for Viacom, our partners and the fans of our brands.”
Image over the headline.- © Viacom.
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