The Interactive Advertising Bureau (IAB) and the Japan Interactive Advertising Association (JIAA) today announced that JIAA is becoming the 43rd national IAB licensee, under the name of IAB Japan.
IAB Japan will be led by Yoshio Takada, who serves as JIAA’s Chairperson.
The newly IAB-affiliated trade organization will work with IAB to drive common goals, promote global standards and guidelines, create better ads and improve consumer experience, and advance social trust and the industry’s interests in the Japanese marketplace.
The news about the launch of IAB Japan (JIAA) was released at the IAB Annual Leadership Meeting, held at The Diplomat Beach Resort in Hollywood, Florida.
Digital spend in Japan reached the $11Bn in 2016
“The Japanese digital marketplace is among the most important in the world, with digital ad spending estimated to hit $11Bn in 2016 and 100 million internet users nationwide,” said Dave Grimaldi, Executive Vice President, Public Policy, IAB. “The JIAA has been a tremendous partner, and their efforts as IAB Japan (JIAA), now part of the large IAB global network, will be key to ensuring that we capitalize on this opportunity to significantly grow digital advertising in Japan and worldwide.”
“For digital advertising to reach its peak, it is critical that the industry as a whole confront challenges from a global and regional perspective,” said Takada. “Throughout our nearly two decades in the business, we have strived to do exactly that. We have made giant strides in our homeland while working with IAB to apply lessons learned in other markets, and sharing the knowledge we have gained from our own. Becoming IAB Japan (JIAA) is the next logical step in creating a truly global and reliable digital advertising marketplace.”
Established in 1999 and collaborating with IAB since 2014
The Japan Interactive Advertising Association (JIAA) was first founded in May 1999 then as the Internet Advertising Promotion Council to ensure that the Internet would grow to be a trusted advertising medium and to provide a sound business environment; then in April 2010 legally incorporated as a general incorporated association; and further in June 2015 rebranded as the Japan Interactive Advertising Association (JIAA).
JIAA launched with 74 member companies and has more than tripled its membership to 229. These companies include many that overlap with IAB, such as Adobe, AOL, Condé Nast, Google, Hearst, and Twitter.
The collaboration between IAB and JIAA began in 2014, with IAB hosting webinars and learning tours for Japanese executives in New York City, covering such issues as policy and privacy, measurement and viewable impressions, and ad fraud. The JIAA provided marketplace insights for the IAB “Mobile Commerce: A Global Perspective” study released September 2016 and for the IAB “Mobile Video Usage: A Global Perspective” research report released in 2015.
Among JIAA members there are: Internet and mobile advertising related businesses including publishers, media reps, advertising agencies, research firms, technology vendors and production companies.
The Association joins forces with its members to help develop the Internet advertising market in a sound way and build its social confidence. The JIAA engages in an extensive range of activities including standards and guidelines development, research and study, publicity, advocacy, training, and education.
44 IABs currently operative
IAB Japan adds to the IABs currently operative in Africa, Asia, Australia, Europe, North America, and South America. With the addition of IAB Japan (JIAA), there are 43 national IABs and one regional IAB, IAB Europe.
Each organization is independently owned and operated, functioning under bylaws consonant with local market needs, with transparent governance and finances, to advance the interests of the digital industry.
Image over the headline.- © IAB and © JIAA, respectively.
