Dentsu Inc. announced that its global business headquarters Dentsu Aegis Network Ltd., will acquire a 100% stake in Leapfrog Online, a leading U.S. digital performance marketing company.
Following the acquisition, Leapfrog will become part of iProspect, one of the Dentsu Group’s global network brands with strengths in the digital performance domain. The addition of Leapfrog’s conversion technology will further enhance iProspect’s performance media capabilities, sharpening iProspect’s ability to deliver real-time, personalized consumer experiences throughout the entire path to purchase, from initial impression to conversion.
Established in 1995 by David Husain (CEO & Co-founder) and Scott Epskamp (President & Co-founder) and headquartered in Evanson (Ill. USA), Leapfrog’s talent and proprietary marketing technology allows brands to leverage data they’re already collecting to drive efficient, omni-channel conversions.
The company’s proprietary LFX Conversion Platform aims to optimize conversion by linking multichannel data and a variety of contact points (physical stores, EC sites, social media, etc.) connecting customers online and offline, enhancing customer brand experience and generating more effective market intelligence.
At present, Leapfrog employs 150 people, of whom 60% are specialized staff such as software engineers and data scientists.
Leppfrog posted $32 million in the fiscal year ending on 31st December 2016.
Image over the headline.- Respectively © iProspect and © Leapfrog
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