Samsung unveiled world’s first Cinema LED screen for the film and cinema industry earlier this year at CinemaCon Las Vegas.
The debut was followed by installation of the world’s first commercial Cinema LED screen at Lotte Cinema World Tower in Seoul, Korea in July, and recently in October at the Paragon Cineplex Theatre in Bangkok, Thailand.
The innovative cinema technology is now making its way to Europe.
In collaboration with the Arena Cinemas and Imaculix AG, Samsung is currently building Europe’s first Cinema LED screen at the Arena Cinema Sihlcity in Zurich, Switzerland.
“At Samsung, our aim in advancing technological progress is to make life easier for people and enrich their lives,” said Daniel Périsset, Head of IT business at Samsung Electronics. “We have once again succeeded in doing this with the new Cinema LED screen, and are actively planning for expansion of the screens in theatres next year.”
In addition to Switzerland, Samsung has plans to expand the installation of its Cinema LED screen around the world including the USA during 2018.
“The launch of our cinema LED display is merely the latest step toward our vision for a complete end-to-end theater experience powered by digital signage,” said Seog-gi Kim, Senior Vice President of Visual Display Business at Samsung Electronics in March this year. “Through modern technologies ranging from touch-screen self-ticketing kiosks to digital concession menu boards and interactive movie posters, Samsung already is helping theaters improve customer engagement and boost operational efficiency. We look forward to continuing to serve as a total solutions provider for the theater industry and finding new and exciting ways to improve the customer experience.”
Further than a new inmersive cinematic experience in greener cinemas
With an area of 10.24 x 5.4 meters, Samsung Cinema LED is able to depict current blockbusters in impressive full 4K resolution (4,096 x 2,160 pixels), and with High Dynamic Resolution (HDR), deliver a more captivating and vibrant viewing experience through next-generation picture quality. Samsung Cinema LED screen illuminates its vast display area through use of around 8.8 million LEDs.
Samsung Cinema LED also lets get the audience inmersed in true-to-life audio using technology developed in partnership between HARMAN Professional Solutions and Samsung Audio Lab.
This integration includes powerful speakers bordering the screen, proprietary audio processing technology, and JBL by Harman’s Sculpted Surround system, generating an unparalleled sight and sound experience the way the content creators intended.
Samsung Cinema LED screen will allow creation of a solid black wall thanks to seamless installation and high-precision calibration. The ‘true black’ will make the movie theater pitch dark, and the 4K resolution, able to project the two usual cinema formats of flat and scope, will get rid of distracting dark gray stripes, long a pain point of traditional projectors.
In May 2017, the Cinema LED Screen became the first product to achieve full compliance with the highly-coveted Digital Cinema Initiatives (DCI) theater technology standards prior to its commercial release. This certification acknowledges the display’s ability to showcase the complete color spectrum with unaltered accuracy.
Thanks to LED technology, luminosity of the wall will be 10 times brighter than with conventional projectors, achieving intensity of up to 146-foot lambert or 500nit. Cinema LED’s HDR functionally also helps deliver full color brilliance and contrast even in the brightest or darkest of scenes, and the screen also provides significantly reduced energy consumption as compared to conventional projectors.
Edi Stöckli, owner of the Arena Cinemas explained, “Based on elimination of the projector beam and the high luminosity of Samsung Cinema LED screen, there are a host of new possibilities for interior design, and we are entirely removing the existing furnishings, and implementing an innovative seating concept to provide audiences with a totally new kind of cinematic experience.”
As demands and needs within the cinema space evolve, Samsung’s Cinema LED Screen offers the versatility to expand services to meet a wider range of audience needs.
The display maintains its advanced presentation capabilities in a range of dark and ambient lighting conditions. This flexibility makes the Cinema LED Screen ideal for venues wishing to use their theater space for corporate events, concerts, sports event viewing and gaming competitions.
“‘SUPER S’ theater is a new paradigm of movie screening,” said earlier this year Wonchun Cha, Lotte Cinema CEO. “We look forward to working with Samsung to introduce new, high-quality technology to the movie industry in the future, and we are excited to drive customer satisfaction through an improved viewing environment that brings a variety of content to life.”
Image over the headline.- Samsung Cinema LED Screen. © Samsung
