FCB and FiRe Advertainment create the first network that unites advertising and entertainment for Latin America and the Hispanic Market in the United States.
It is called FCB & Fire and works from today for clients such as Coca-Cola, Beiersdorf, Netflix, Clorox, Navent, Alicorp, Fiat Chrysler Automobiles, AUSA, Bimbo, Repsol, Havaianas and Deutsche Bank, among others.
Figueroa Reyes and Santiago Puiggari, respectively President and CEO of FCB Buenos Aires, will be the main shareholders of FCB & FiRe. Figueroa Reyes will assume the responsibility of the Regional Chairman & Chief Creative Officer and Puiggari as the President & Regional CEO.
FCB & FiRe has its headquarters in Buenos Aires and its own offices in Chile, Peru, Ecuador, Colombia, the Dominican Republic and Miami.
“The trajectory, reputation and scope of a network such as FCB, together with the innovation and experience in the formats, the management of the audience and the FiRe content, allow us to have a unique offer for brands today,” said Puiggari.
“Strategy, ideas and production come together under the same roof within FCB & FiRe. Now we have a more visible presence in important markets in the region, and I look forward to our expansion into new markets with the vision of forming a global network. ”
FiRe Advertainment – established in 2002 – focuses on the intersection between advertising and entertainment so that brands interact more organically with consumers. Specialized in creating audiences and content for brands, FiRe now provides FCB with a new set of skills that will make FCB & FiRe a more robust competitor in the region.
“Marketing is experiencing a very particular moment, where borders are diluted,” said Rodrigo Figueroa Reyes, founder of FiRe Advertainment. “Before, we used to talk to audiences composed of socioeconomic levels, ages and social strata. Today, we speak with audiences grouped by a sense of belonging. That’s why I’m very excited about the creation of FCB & FiRe to reinforce the offer to connect brands with people through new formats. ”
“I am very excited about this new partnership and the unlimited potential it will bring to our customers, brands and consumers,” said Carter Murray, CEO of FCB Global.
Image over the headline.- © FCB&FiRe
