Opel / Vauxhall has decided to change the media agency servicing the company. From January 1st 2018 Mediacom instead of Carat will manage the media investment of the auto maker worldwide. Carat has been serviciong Opel for the latest eight years.
Opel is not the the only PSA Group brand that has chosen Mediacom to manage their ad investment in media. The agency belonging WPP Group will also be in charge of Peugeot, Citroën and DS Automobiles.
In the view of Peter Küspert, Executive Director of Sales and Marketing at Opel Automobile GmbH: “Merging our advertising budget within the PSA Group will bring huge synergies, which will clearly improve our cost efficiency ratio from the beginning of 2018. We look forward to working with MediaCom. At the same time, I would like to express my gratitude to the Carat team, which has given us an excellent support over the years. ”
Image over the headline.- Electric car model Opel Ampera-e. © Opel.
