Just some months after merging Y&R and VML into the new agency VMLY&R, WPP CEO Mark Read takes a new step in his plan to transform WPP agencies into creative+tech companies delivering what clients demand and need nowadays.
Today the Group launches second creative-digital tech merger in a row announcig that of JWT and Wunderman to form the new Wundrman Thompson agency.
Mark Read, CEO of WPP, said: “Wunderman Thompson is a formidable combination, bringing together the capabilities our clients are demanding – award-winning creativity alongside deep expertise in technology, data and commerce – in a single organisation.
“Clients want greater simplicity from their partners and this development, like others at WPP, is designed to reshape our company around their needs.
“It’s great news for our clients that we can combine the best of JWT and Wunderman in a single agency, and it’s great news for WPP as it allows us to compete more effectively in the sectors with the most significant opportunities for future growth.”
The newly formed agency will be led by Global Chief Executive Officer Mel Edwards, who is currently the Global CEO of Wunderman. Tamara Ingram, CEO of J. Walter Thompson, will become Chairman.
Wunderman and J. Walter Thompson share many core clients, who will now have simpler access to the expertise of both agencies. And, as technology reshapes marketing, Wunderman Thompson will also capitalise on close and long-standing partnerships with Adobe, Amazon, Google, IBM, Microsoft, Salesforce and SAP.
Wunderman Thompson will will employ 20,000 people in 90 markets. It will be fully operational in early 2019.
Mel Edwards, Global Chief Executive Officer, Wunderman Thompson, said: “To achieve transformative outcomes, clients today need inspiration that is rooted in data-driven insight. I’m really excited to be able to deliver that within one agency. Wunderman Thompson offers precisely what clients want: brilliant creativity, expertise in data and sophisticated technology skills. I couldn’t be more honoured to lead this new organisation and its exceptional people.”
Tamara Ingram, Chairman, Wunderman Thompson, added: “Both JWT and Wunderman have been built by the commitment of many talented people, whose combined capabilities will further distinguish us in the market. Coming together was a decision driven by the opportunity to better serve our clients, expand our offering and create an agency effectively positioned for the future. As Wunderman Thompson we will deliver world-class services in every geography, and work that is more meaningful and more impactful than ever.”
Image over the headline.- Tamara Ingram (Chairman, Wunderman Thompson) -right- and Mel Edwards (CEO, Wunderman Thompson). © WPP.
Related Eastwind Marketing links:
VML’s Jon Cook to lead the Y&R and VML merger, under VMLY&R brand
