Spanish leading hospitality company Barceló Hotel Group has appointed digital marketing agency Nexa as its digital growth and marketing agency for their hotels in the Middle East region.
Barceló Hotel Group currently operates four hotels in EAU but they have plans to expand the portfolio in this region in the coming months. Just at the end of Jannuary 2019 the Spanish hotel group signed an agreement with Seven Tides, the owner of The Palm, to refurbish the property and reopen it under the name Dukes Dubai, royal Hideaway Hotel.
Ahmad Shaban Fernandez, Vice President Sales & Marketing Gulf at Barceló Hotel Group said “I am very pleased with our partnership, as on top of the great reputation Nexa has in the market, they have truly managed to build trust with all key contacts within Barceló Hotel Group. Nexa with no doubt will assist us in reaching out to the right clients within the region, creating the traffic into our portfolio of hotels, current and future.”
A Spanish family run business with over 85 years of historyBarceló Hotel Group is part of the extensive tourism offerings of the Barceló Group including tour operators, incoming services, an airline and 700 travel agencies.
The Barceló Hotel Group is the hotel division of the Barceló Group, which is the 3rd largest chain in Spain and the 29th in the world. It currently operates 250 leisure and city hotels with 4 and 5 stars, and over 54,000 rooms in 22 countries, all marketed under four brands: Royal Hideaway Luxury Hotels & Resorts, Barceló Hotels & Resorts, Occidental Hotels & Resorts and Allegro Hotels.
Amit Vyas, CEO of Nexa, added “We are hugely excited to be working in partnership with Barceló Hotel Group as they break into the Middle East market and build on the strengths and values of the brand’s global reputation. We specialise in providing consulting services for companies who want to develop commercial strategies that enable successful business growth through sales and service excellence, and we are looking forward to delivering tangible results throughout 2019.”
Established in Dubai in 2005, and with additional offices in Manchester and New York, Nexa is a growth marketing agency which has worked with over 700 clients across a wide range industry sectors, providing high quality, effective and measurable digital marketing campaigns.
Nexa clients include some of the best-known companies in the automotive, education, travel, hospitality and other industry sectors.
Image over the headline.- © Barceló Hotel Group
