Accenture has entered into an agreement to acquire Hjaltelin Stahl, a leading Danish creative agency.
This well reputed and multi awarded agency by its ability to create unique and consistent cross-media experiences for its clients, will integrate into Accenture Interactive, boosting Accenture’s skills as an experiential agency in the Nordic countries and beyond. The acquisition is still subject to customary closing conditions. Financial terms of the agreement have not been disclosed.
“Experience is the battleground,” says Anatoly Roytman, head of Accenture Interactive Europe, Africa and Latin America. “To win in today’s market, brands must offer experiences that create value across every interaction throughout the customer journey. The addition of Hjaltelin Stahl proves that the Nordics is a strategic growth region for Accenture Interactive, both in terms of fostering creative talent and expanding digital capabilities as the leading Experience Agency.”
The purchase of Hjaltelin Stahl comes after Accenture Interactive’s addition of talent from Swedish creative agency, The World Loves, and the acquisition of Kaplan.
Becoming part of Accenture Interactive provides Hjaltelin Stahl with access to a scalable set of capabilities across design and innovation, content, marketing, and commerce experience platforms, and the ability to take advantage of Accenture Interactive’s deep industry experience and global scale.
Accenture Interactive is ranked the world’s largest digital agency in the latest Ad Age Agency Report, for the third year in a row, and was named a 2019 Most Innovative Company in Advertising by Fast Company.
Established in 2003 and headquartered in Copenhagen, Hjaltelin Stahl is one of Denmark’s largest independent agencies by revenue and was voted the best agency in Denmark in 2019 for the fourth consecutive year by 750+ marketing leaders in the annual MyImage survey.
“Hjaltelin Stahl has always created communication and customer experiences under the tagline ‘Logic & Magic in Any Media.’ Accenture Interactive has the same beliefs but at global scale,” said Nicolai Stahl, creative director and partner, Hjaltelin Stahl.
Steffen Hjaltelin, Chairman and Partner of Hjaltelin Stahl, commented: “We have known for some time, that if we were to join anyone it would be Accenture Interactive. We each represent complementary skills and cultures that, together, will help us create even greater customer experiences.”
“With the addition of Hjaltelin Stahl to Accenture Interactive we will significantly strengthen our ability to design, build and run the greatest customer experiences for our clients in Denmark and beyond,” says Christian Dam, managing director of Accenture Interactive for Denmark. “Hjaltelin Stahl’s team and their proven capabilities will perfectly complement and enhance our presence in Denmark and other Nordic countries.”
Image over the headline.- © Hjaltelin Stahl
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