The latest 3D body scanning technology developed by Fjord’s Chaotic R&D (Design and Innovation from Accenture Interactive) will be showcased during Cannes Lions Innovation Festival to take place on 21st and 22nd June this year in Cannes (France).
This technology has a wide range of applications for online and offline retailers, as it creates a digital twin body of the people scanned who could allow for extreme customization and assured fit of one’s clothing, making shopping, especially online, easier than ever, and saving both retailers and customers valuable time and money. This technology could also offer users better insight and perspective to set and track fitness goals.
The tech behind
3D time-of-flight sensor connected to a tablet that’s running a proprietary application form the 3D digital avatar.
A scanner equipped with IR sensors and camera captures the user’s likeness and measures depth.
One auto-rigging algorithm places skeletal joints in the mesh.
Then motion data are applied via animation re-targeting. And real-time game engine with virtual cameras and lights captures multiple perspectives and allows for sharing via video-to-gif conversion for social media.
The döppeldancer experience at Cannes
Accenture will allow atendees to Cannes Lions create with its 3D body scan tech their own personal döppel dancer able to turn anyone with two legs, no matter how “butter feet” he/she might bee into an actual dance machine. Scanned delegates will watch their digital twin dance on the screen and can then share their dancing avatar on social networks or with friends and other delegates.
Image oever the headline.- Pick of the döppel dancer video. © Chaotic Studios.
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