Rocky Novak has been promoted to Chief Executive Officer of Fallon Worldwide, overseeing the creative agency’s Minneapolis and New York offices. He succeeds Mike Buchner, a 35-year veteran of the agency who served in the CEO role since 2011, and has been named Chairman as of March 1. Novak was to date the Managing Director of the Minneapolis office.
Fallon opened an office in New York City two years ago and has since built its client roster across the two cities to include brands like Massage Envy, The Venetian Resort Las Vegas, RITAS, Culligan Water and Hotwire, joining anchor accounts: Arby’s, Danone (Silk, STöK and International Delight) and Comedy Central.
“I am incredibly honored to lead the next chapter of Fallon’s story,” said Novak. “Our industry is in an era of drastic change – across consumer behavior, technology and talent. But despite the changing variables, now is the time to be bold and push the boundaries of creativity. At Fallon, we are working with great clients, creating breakthrough work and even having fun in the process.”
“Rocky has a modern marketer’s skillset and has earned the trust of both our clients and employees alike while serving as our Managing Director the past several years,” said Mike Buchner, chairman of Fallon. “His fearless optimism, proven track record of success and institutional knowledge will all be great assets as he leads Fallon into the future as our new CEO.”
In Fallon since 2002
Novak began working at Fallon in 2002 and brings a cross-functional background in media strategy and planning, digital and social analytics, and agency business leadership. His broad-reaching experience and deep understanding of how to navigate today’s marketing instabilities has made Novak an invaluable counselor to clients.
As Managing Director of the Minneapolis office, Novak refocused agency capabilities embedding media, digital and production within its creative infrastructure. His promotion to CEO follows a bevy of new business wins and consistent year-over-year growth for some of the agency’s longest standing roster clients.
Image over the headline.- Rocky Novak, CEO at Fallon Worldwide. © Fallon Worldwide.
