Publicis Groupe has hired Amrita Randhawa as Chief Executive Officer, Publicis Groupe South East Asia. This is a newly created role to bring all markets including Singapore, Indonesia, Malaysia, Philippines, Vietnam and Thailand under one leadership.
Randhawa will start her new role on June 1st and she will be fully responsible for all the operations of Publicis Groupe in the South East Asia region, from creative to media, influence, production, commerce, data, tech and clients.
She will be based in Singapore, reportingto Loris Nold, CEO Asia Pacific, Middle East and Africa, Publicis Groupe.
The idea is that all together as one region under the same lead, iSouth Eastw Asia will create even more opportunities for all of Publicis talents and clients, while leveraging the individual strengths of each country so that in turn they can play a bigger role in this large ecosystem. Randhawa’s priority will be to drive impact for Publicis clients by making them win in a platform world.
From Mindshare to Publicis
Amrita Randhawa is one of the most accomplished and inspiring leaders in the region.
Most recently, she was APAC CEO for Mindshare and Executive Chair for Greater China, a position she was appointed to in March 2018.
Prior to that role, she was CEO of Mindshare China, a role she took on at just 34. And before that, she held client leadership roles locally, regionally and globally on clients including L’Oréal, Nestlé, PepsiCo, Yum! and Nike across Delhi, Mumbai, Beijing and Singapore.
Randhawa is no stranger to Publicis Groupe as she worked at Starcom in Bangalore between 2003 and 2005.
The new CEO Publicis Groupe SE Asia has been recognized as one of Campaign Asia Pacific’s 40 under 40 in 2013, she has been awarded Campaign’s Greater China Agency Head of the Year in 2014, she was one of Ad Age China’s 10 Women to Watch in 2015 and recognized as Business Leader of the Year at the 2017 Women Leading Change awards, as well as considered CEO of the Year at the 2018 Women Leading Change awards.
Amrita Randhawa is passionate about talents and talent development. This year she begins her role as Chairperson of Mediaworks which is a mentoring and workshop experience for young media professionals in APAC.
