WPP Group’s Ogilvy has acquired a majority stake in 3yz Marketing Digital Ltda. (“3yz”), a leading online social and content marketing agency in Brazil.
3yz will become part of Ogilvy Group Brazil, which includes such operating companies as Ogilvy & Mather, 9ineSports & Entertainment, ETCO, Foster and Jüssi. It will keep operating under the 3yzname.
Established in 2008, 3yz’s current roster of clients includes: Grendene, RBS, Reebok, Ri Happy, Shoppings Iguatemi and Tramontina.
Collectively (including associates and investments), Group companies generate revenues of around US$600 million and employ over 6,000 people in Brazil, WPP’s seventh largest market.
