Publicis Worldwide has announced Mick McCabe as its new Global Chief Strategy Officer.
McCabe joins Publicis Worldwide from Leo Burnett USA, where he was Chief Strategy Officer and will take on his new role on March 2016. He will succeed Dylan Williams, who has held the position of Global CSO at Publicis Worldwide for nearly two years ansd is leaving Publicis Worldwide to pursue new entrepreneurial ventures.
The new Worldwide CSO Publicis Worldwide will be headquartered at Publicis Worldwide’s New York office and will also join the Publicis New York management team.
There McCabe will work closely with Carla Serrano, former CSO and newly appointed CEO of Publicis New York and Andrew Bruce, CEO of North America. The appointment of McCabe follows a year of significant new business wins in North America with Cadillac, Citibank and Sears joining its prestigious client list.
“I’m honored to be appointed as the Global Chief Strategy Officer for such a forward-thinking network. Arthur and Andrew have a vision for this business that is exciting to be part of and Publicis Worldwide brings real strategic energy and innovation to client problems,” said the new Global CSO
Mick McCabe has been with sister Publicis Communication agency Leo Burnett since 2012, working with the likes of Allstate, Esurance, Marshalls, McDonald’s, Nintendo and Samsung. During his time Mick helped the agency network achieve its number one ranking in Ad Age’s 2015 Awards Report. Prior to Leo Burnett, Mick held Chief Strategy roles at KBS and Deutsch.
Arthur Sadoun, Global CEO of Publicis Worldwide and Publicis Communications, commented: “I am truly excited about the strategic leadership and experience that Mick brings to Publicis Worldwide. He is a global talent and I am confident that he will be an excellent addition to the North American and global management team.”
Image over the headline.- Mick McCabe (Global Chief Strategy Officer, Publicis Worldwide). Both images, © Publicis Groupe, composition, Eastwind.
