The 120 Media Collective and Cheil Worldwide have entered into a strategic partnership for multi-platform video contents.
From July 2015, this Indian group’s brands Sniper and Sooperfly are producing and distributea wide range of Digital Content for Cheil’s clients.
The 120 Media Collective is a “digitally winged” company that creates produces, distributes, monetizes, drives engagement around and promotes multi-platform content for audiences and brands globally.
The company comprises subsidiary brands, Jack in the Box Worldwide, one of South Asia’s leading agency brands in the digital space; Bang Bang Films, South Asia’s largest commercials production company; Sniper that aims to redefine commercials and content production in the digital age and Sooperfly, a digital video network that brings to the group with the ability to build content brands direct-to-audiences.
The 120 Medica Collective has been awarded the Content Marketing Agency of the Year title at Content Marketing Summit Asia 2015.
Roopak Saluja, Founder & Chief Executive, The 120 Media Collective, said, “Producing content in various formats over the past nine years has armed us with a deep understanding of the audience and what strikes a chord with them. Our brands, Sniper and Sooperfly come together to seamlessly provide what is needed to engage at scale with digital-first audiences in 2015. Cheil’s trust in us is testimony to our expertise.”
Shiv Sethuraman, Group President South West Asia,Cheil Worldwide, added, “Video content is the fastest growing area within the Digital play. Not just the creation but, equally importantly, the distribution of content. Clients are tired of agencies offering them TVCs disguised as Video content and this is because many of themhaven’t yet understood that the business model requires significantly
different capabilities, resources and platforms. The partnership with The 120 Media Collective is designed to bring speed, economies of scale and quality – yes, all three – to Video Content. We believe they are the right partners and that the market is ripe for such an offering.”
Image above the headline.- The 120 Media Collective logo. © The 120 Media Collective
