Yahoo! has launched Yahoo Livetext for iOs and Andoid phones worldwide.
Yahoo Livetext is a new way to communicate that blends the immediacy, simplicity and ease of texting with the expressiveness of video, without the audio.
The app blends video as a way to make conversations more authentic and text as a way to connect that’s quick and non-intrusive.
But this is not the only “social” announcement made by Yahoo! this Summer. Last 31st July the company confirmed that it had reached a definitive agreement to acquire Polyvore, a leading social shopping site.
On Polyvore, users put together sets of clothing, accessories, and lifestyle goods that express their love for style and shopping in a compelling, digital, social setting.
That’s how Yahoo! expects that Polyvore will strengthen its digital magazines and verticals through the incorporation of community and commerce.
In Polyvore, community-powered content is curated and actionable for shoppers. This content will enhance the full portfolio of Yahoo’s digital magazines and verticals. On the advertising side, Polyvore’s technology brings a proven native ad model, new compelling native ad formats, and strong advertising relationships with more than 350 retailers to Yahoo’s fast-growing native advertising platform, Yahoo Gemini.
