Arthur Sadoun (President and CEO Publicis) has announced the launch of an AI platform named after Marcel Bleustein Blanchet, the founder of Publicis, who once said: “An entrepreneur is a person who leaves the least amount of time between an idea and its execution.” Marcel will allow just tha underscored Arthur Sadoun (Chairman & CEO, Publicis Groupe ).
“Marcel is another milestone in our ambition to become a platform at the service of our clients. Make no mistake, it is an operational transformation. We are one of the last industries that has yet to unleash the power of every individual thanks to technology. It’s time to draw a line in the sand of our people,”
Sadoun, said.
Marcel will be the first-ever professional assistant platform powered by artificial intelligence and machine learning, that connects 80,000 employees across 200 disciplines in 130 countries. Marcel draws on the predictive nature of AI to identify opportunities, anticipate clients’ needs, connect people, and unleash creativity while harnessing the power of the Groupe’s data spine to drive business solutions.
In order to develop and deploy the platform, Publicis Groupe will shift its promotional budget from industry events to focus its investment. In June 2018, Publicis Groupe plans to launch Marcel exclusively at Viva Technology, the world’s leading event for technology and innovation, in Paris. Publicis Groupe will resume its participation in industry events in September 2018.
The new AI and machine learning powered platform is the next step of The Power of One initiative, which was started off in 2015 by Maurice Lévy, Chairman of the Supervisory Board of Publicis Groupe.
After the acquisition of Sapient with its world-class technology expertise, and after having broken the barriers between our different entities to form Solution hubs, Publicis Groupe builds this platform of the future named after Publicis founder.
Image over the headline.- Mark Tutssel (Global Chief Creative Officer, Leo Burnett & Creative), Lauren Hanrahan (Global Practice Lead Business Development & Communications, Publicis Media), Arthur Sadoun (Chairman & CEO Publicis Groupe), Carla Serrano (Chief Strategy Officer, Publicis Groupe), Chip Register (Co-CEO, Publicis-Sapient). © Publicis Groupe
Related Eastwind Marketing links (old platform):
Publicis completes the acquisition of Sapient for $3.7Bn
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