Google’s Accelerated Mobile Pages open project, devoted to enhance mobile visual communications with faster charging pages, today has lauched new features for storytelling, AMP for e-mail, revamp of the plug in for WordPress and new AMP features for e-commerce. All these were unveiled at the AMP Conf currently being heldin Amsterdam (The Netherlands).
Stories, a new visual storytelling format for the open web
AMP stories now immerse readers in tappable, full-screen content.
Building on the possibilities of the AMP project, this format enables the creation of visual content that is fast, open, and user-first.
AMP stories use the technical infrastructure of AMP to provide a reliably fast, beautiful experience on the web. And AMP stories live on the web, being hosted on a publisher’s site and can be easily shared or linked
New functionalities for e-commerce
The AMP team is committed to providing e-commerce websites with new functionalities like the datepicker and payment methods to make AMP sites even more useful.
Today, Google, together with XWP and Automattic, released the 0.7 version of the WordPress AMP plugin to better support an all-AMP experience in WordPress. We’re committed to ensuring the web ecosystem allows for the creation of AMP pages.
AMP for e-mail launced today
Google today announced AMP for Email, a new way to include AMP components across all platforms in the over 270Bn email messages that are sent every day.
With AMP for Email, information in email messages can be dynamic, kept up-to-date and made actionable.
Companies like Pinterest, Booking.com and Doodle have already built new experiences using AMP for Email.
The AMP for Email spec is available today and Gmail is planning to support it later this year.
Wide success of AMP to date
Europe is home to many AMP websites like Spiegel Daily, which was built with AMP, that demonstrate the strength of the format across devices. And Russian web design studio Eski.Mobi are using AMP for their ecommerce clients, seeing double digit conversion rate increases across many sites.
As a result, there are now over 31 million domains that have created more than 5Bn AMP pages across publishing, ecommerce and travel.
Publishers like Cosmopolitan, Wired, People or Mashable have already tested the new stories format.
Focusing on the e-commerce functionalities, US Xpress which is projecting to save over $1M a year using AMP pages to recruit truck drivers; Event Tickets Center has seen a 20% lift in conversion rates compared to their responsive site.Even Alibaba is using AMP. AliExpress in particular, has just launched their new AMP mobile site, and has seen their loading times decrease by a second, approaching a two second page load time globally.
The growth of AMP is also a result of strong support across the web ecosystem. Platforms and services across the globe such as Baidu, Sogou, VK (Russia), 360 Search and Twitter link out to AMP pages.
Twitter in particular has seen positive results with their AMP support, seeing a 10% reduction in page load abandonment on AMP pages compared to non-AMP.
Many publishers and businesses have websites that rely on a CMS platform. Sites on platforms such as Drupal, BigCommerce and Squarespace are able to publish AMP pages.
Image over th headline.- Malte Ubl (Engineering Lead for AMP Google). © Google.
Related external links:
Keynote AMP Conference 2018 by Malte Ubl (Engineering Lead forr AMP Google)
A new Frontier for AMP (AMP Conference 2018)
