Adolfo Hernández, new CEO at SDL

SDL today announced it has named the Spaniard Adolfo Hernandez as CEO.
The appointment will be effective on 18th April 2016.
Prior to joining SDL, Hernandez was CEO of Acision, the mobile messaging market leader he helped turn around prior to its merger with Comverse to form Xura, Inc.

Adolfo Hernández (CEO SDL). (Photo: Business Wire)
Adolfo Hernández (CEO SDL). (Photo: Business Wire)

Appointed by the SDL Board of Directors, Hernandez will lead the executive team to continue to expand SDL’s language and global content technology footprint globally.

With more than 20 years of experience, SDL helps companies build relevant digital experiences that deliver transformative business results on a global scale. Seventy-nine of the top 100 global brands trust SDL to simplify the complexity of managing content across multiple brands, websites, languages, and devices.

“I am excited at the opportunity to drive SDL to the next stage of its evolution,” said Hernandez. “SDL is well recognized for its heritage and has tremendous opportunity ahead to monetize the next phases of its services and software, specifically in the fields of localization and content. I am eager to contribute my experience and expertise to SDL, its Board, customers and employees in this important time. The people, products and services that have established SDL as a market leader will be a huge base to build upon and drive more shareholder value.”

“At this pivotal time for SDL, we are thrilled to have Adolfo join the company to guide us in our journey toward continued global leadership,” said David Clayton, Executive Chairman, SDL. “His wealth of experience in transitioning companies to growth makes him uniquely qualified to lead SDL. We look forward to enhancing SDL’s position in the markets we serve under his direction.”

Over 25 years experienced executive

Hernandez brings over 25 years of experience in results-driven leadership and a proven record of global business transformation to the organization.

Before joining Acision, Adolfo Hernández spent four years at Alcatel-Lucent (EPA:ALU), with his most recent position being Executive Vice President, Global Software Services and Solutions. In this role, Hernandez was responsible for all of Alcatel-Lucent’s software application solutions and services business globally, heading up their strategic industry domains across utilities, transportation and government, managing support, operational, professional and consulting services teams.

Hernandez also held senior management roles at Sun Microsystems, Inc., where he was responsible for all aspects of its services business around the world. He also spent nine years with IBM  in London and Munich where he held a variety of sales leadership positions in the areas of eBusiness and Open Systems.

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