Alibaba Games and Alibaba Mobile Business Group, officially announced plans to enter the game distribution industry.
Simon Shi, President Alibaba Games, Alibaba Digital Media & Entertainment Group, announced the official partnership of the company with Mail.ru Group, TFJoy, Efun and ONEMT to establish the “Global Strategic Alliance of Game Distribution”. The association aims at bridging the mobile games distribution between China and Russia, Europe, Japan, Middle East and the US and provide upgraded gaming experience to local users.
The Chinese giant also unveiled that will invest RNB 1Bn into the Intellectual Property mobile gaming ecosystem needed push mobile games creation.
On behalf of the Alibaba Digital Media & Entertainment Group, Xiaopeng HE, President Alibaba Mobile Business Group said: “To maximize the value of Game Intellectual Property, Alibaba Digital Media & Entertainment Group will integrate the resources from UCWeb, Youku, Alibaba Pictures, Alibaba Literature to build a circulation chain for the IP derivatives. UCWeb with its massive traffic entry globally will play a significant role in the distribution of Alibaba Games”.
Alibaba Games is also upgrading the traffic distribution by integrating the traffic in both the iOS and Android platforms. The company is currently using big data technology for accurate distribution and precise recommendation system to each user.
UCWeb, leading provider of mobile internet software and services belonging to Alibaba Digital Media & Entertainment Group, had already disclosed in Moscow its partnership with Mail.ru.
Now with the establishment of the “Global Strategic Alliance of Game Distribution” Alibaba Digital Media & Entertainment is seeking a more in-depth cooperation with the local giant in the Russian market.
Development in five major markets, uneven
According to Simon Shi, “the development in mobile games market in the 5 biggest international markets – Europe and the United States, Japan and South Korea, the Middle East, Latin America and Southeast Asia- is uneven.
European, American, Japanese and South Korean markets are already considered mature markets, while the Middle East in the past two years is seeing rapid development, and Latin America and Southeast Asia as the emerging markets show very high potential in the mobile games consumption.
“We are doing very well in emerging markets like India and Indonesia already”, Shi underscored.
India and Indonesya as emerging markets
Data shows that in 2016 the Indian mobile Internet population reached 370 million, by the end of 2017 it is expected to hit the 500 million.
As of February 2017, the Indonesian mobile Internet population has reached 100 million. In these emerging markets, the company has already built its powerful content and game distribution network. UC Browser as the flagship product of Alibaba Mobile Business Group has hit the No.1 place in market share. And the app distribution platform – 9Apps is the leading 3rd party app store in India and Indonesia.
Image over the headline.- Senior management teams of Alibaba Digital Media & Entertainment Group launch the “Global Strategic Alliance of Game Distribution”.
Image over the headline.- Senior management team of Alibaba Digital Media & Entertainment Group launches the “Global Strategic Alliance of Game Distribution”. © UCWeb.
