During the 11-11 Global Shopping Festival, Alibaba collaborates with 52 shopping malls to set up 60 new retail-powered pop-up stores across 12 cities in China. Consumers can visit a pop-up store of a cosmetics brand, for example, to experience an augmented reality (AR) lipstick trial.
Nearly 100,000 stores available in 31 provinces and 334 cities throughout China will also re-converted into Tmall “smart stores” to bring a range of new retail experiences such as facial recognition payment and scan-and-deliver O2O shopping.
New Retail will also be rolled out for community stores such as Rural Taobao service centers and neighborhood convenience stores.
The 11.11 Global Shopping Festival has evolved from a 24-hour online sale into a 24-day festival season celebrated both online and offline from 31st October to 11th November.
Consumers around the world will enjoy promotions and offers from more than 140,000 brands and 15 million product listings. For Chinese consumers, who are increasingly aspiring for quality products and a wider range of choice, more than 60,000 international brands have been available to them across the Alibaba marketplaces.
This year’s Festival is the first time tever hat merchants and consumers have experienced New Retail, Alibaba’s move to integrate online and offline shopping experiences.
Daniel Zhang, Alibaba Group CEO said: “The 11.11 Global Shopping Festival is a large-scale business collaboration bringing together consumers, retailers, logistics companies, financial institutions, online as well as offline stores and shopping centers around the world. It is a grand stage for showcasing the New Retail initiative pioneered by Alibaba.”
Image over the headline.- Alibaba Global Shopping Festival 11.11 2017. Mercedes Benz Shanghai Arena. © Alibaba.
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