Neal Richter_Director of Science at Amazon Advertising_Chair of the Board IAB Tech Lab_USA

Amazon Advertising’s Neal Richter re-elected as Chair of IAB Tech Lab Board of Directors for the 4th year in a row

IAB Tech Lab, the global digital advertising technical standard-setting body esablished by IAB USA, announced today that they have elected their 2022 board members.
In addition to the new board members, IAB Tech Lab has announced Neal Richter, Director of Science at Amazon Advertising, as Chair of the organization’s Board of Directors for the fourth year in a row. As Chair for the past three years, Richter has been a member of the Board since its inception as the IAB Ad Technology Advisory Council.

“Neal has been a member of the Board from the very beginning and has been instrumental in helping to move the industry forward. With a finger on the pulse of the latest innovations in data science, machine learning, and artificial intelligence, Neal has contributed to a number of notable achievements including the development of the OpenRTB protocol, ads.txt, ads.cert, sellers.json, and other associated standards,” said Anthony Katsur, Chief Executive Officer, IAB Tech Lab. “Neal is a true visionary and I look forward to another year of working closely alongside him and the Board of Directors to ensure that we create a thriving, unified marketplace to address the concerns of our members and the industry at large.”

Richter is a software industry veteran with over 25 years of experience. For the vast majority of his career, he’s been focused on data science, machine learning, and AI applications. He is currently the Advertising Science Director for Amazon DSP, where he oversees a team of data scientists and engineers focused on RTB bidding algorithms and systems across display, mobile, audio, and video. Prior to joining Amazon, Dr. Richter was Chief Scientist at SpotX, Chief Technical Officer at Rakuten Marketing, and CTO and Chief Scientist at the Rubicon Project.

IAB Tech Lab currently has over 800 members across the digital advertising ecosystem and is responsible for pioneering respected and widely adopted industry standards such as OpenRTB, ads.txt, the Open Measurement SDK, and more.

The new Board of IAB Tech Lab

New Board Members EMX Digital, GroundTruth, Sharethrough, and T-Mobile Join Top Executives from Amazon, Meta, Oracle, GroupM, NBCUniversal, and Microsoft.
Board members are voted in by the wider membership base and are responsible for determining IAB Tech Lab’s strategic direction during their appointed term.

IAB USA_Board of directors_07_04_2022
Click on the photo to enlarge the image.

“As the industry is at a crucial moment with the changes in rules for cookies and identifiers, IAB Tech Lab is the leading trade organization tackling the issues of privacy, identity, and addressability for all constituents within the digital ad ecosystem,” said Richter. “I look forward to continuing to collaborate with the members of the Board, Anthony Katsur and all members of IAB Tech Lab to ensure we evolve the changing ecosystem and meet the needs of companies and the consumers they serve.”

Image over the headline.- Neal Richter (Director of Science at Amazon Advertising and Chair of the Board of IAB Tech Lab).

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