Andrew Low, former ECD of Leo Burnett Malaysia, will be joining as ECD Ogilvy Beijing. This is another heavy-weight appointment to bolster its creative leadership, after the agency added veteran creative Chee Guan Yue to its Shanghai office as Group ECD in April this year. Low will be working alongside fellow ECD Kin Chong to oversee the agency’s integrated creative department in Beijing.
Low returns Ogilvy, the agency network where he was working at the Malaysia office just before joining Leo Burnett, the agency he leaves now to take on this new role.
The new ECD Ogilvy Beijing said, “China is definitely the most exciting advertising market in Asia, with an ever-changing landscape and intensively competitive brands and ideas. Among all the exciting aspects of Ogilvy, what attracts me most is the potential for creatives to bring cutting-edge technology together with great ideas while crafting influential communications that matter to millions of consumers. I am very much looking forward to this new Ogilvy journey. It feels good to be home again.”
18 years as ad creative, 8 of them in Ogilvy
A 18-year advertising veteran, who is passionate about adopting the latest technologies for integrated work, Low has also a track record of bringing people together for growth.
Just before his current role at Leo Burnett, Andrew spent 8 years with Ogilvy Malaysia where he served global clients including Nestle, Coca-Cola, Philips, Pizza Hut, and Kimberley Clark. He has also worked in Singapore. Andrew has earned a long list of awards from Cannes, One Show, Adfest, LIA, IPA Effectiveness, AMEs, Malaysia Effie, WARC, and Kancils.
Among his awarded works, they find the TV spot “Little Astronaut/Blast Off” for Lazada (Silver in Directing/ Film Craft Lotus at Adfest 2017 for Leo Burnett Malaysia); and the branded content piece “Twisted Football” action for Milo Cans, a brand belonging to Nestlé (Silver Lion at Cannes Lions 2013 -category Bast Use or Integration of Experiential Events/Branded Content&Entertainment- for Ogilvy & Mather Kuala Lumpur)
An advertising graduate from RMIT Melbournethe new ECD Ogilvy Beijing has also worked at Publicis Singaporeand McCann Erickson Malaysia.
Welcome to Ogilvy Beijing
“I’m very excited to have Andrew join us, teaming up with Kin Chong and me to take our creative product in Beijing to the next level. Andrew has a great background and a proven track record on big clients,” said Selina Teng, President of Ogilvy Beijing.
Commenting on the new addition, Chief Creative Officer Graham Fink said, “Andrew is not only one of the rare breed of creatives who easily navigate the digital world, but he also has a proven track record of big brand ideas. Moving to an integrated agency structure, we need senior creative leadership that can break down silos and engage people across expertise while providing the best integrated solutions. Andrew is exactly that and he knows us well thanks to his 8 years of experience in Ogilvy Malaysia. I’m pleased that he is moving to Beijing to join us.”
Image over the headline.- Andrew Low (Executive Creative Director at Ogilvy Beijing). © Ogilvy Beijing
Related Eastwind Marketing links:
Little Astronaut/Blast Off, by Leo Burnett Malaysia for Lazada
Twisted Football, Ogilvy Malaysia
