Four videos showcasing the quality of the iPone camera for shooting videos compose the First Dance campaign that also celebrate the fact that same sex marriage is legal in Australia since December 2017.
This is not the first brand in Australia that builds on the support of the population to the same sex marriage legal recognition. Some time ago Skyy and Absolut Vodka did it on Twitter in a rainbow bottled co-branded campaign.
All the pieces in the first dance series show the videos taken with the iPhone-X at the rithm of the “Never Tear Us Apart” song by Courtney Barnett.
The campaign composed by three 15-second clips and one full-minute video for TV, launched in February 2018 by Apple Australia follows the Animoji: Alien 70 seconds digital work launched by Apple USA in January 2018. The Animoji: Alien piece is to date the most viral in the new iPhone-X features series scoring 1.557.816 views in the Apple You Tube channel.
The first shot on iPhone-X ad series were released last month by Apple. Those works featured selfies made with Portrait Lighting, the feature thet allows studio quality portrait photos just using the iPhone.
Related external links:
First dance Shot on iPhone-X campaign (Anthony and Ron)
First dance Shot on iPhone-X campaign (Meg and Anne-Marie)
First dance Shot on iPhone-X campaign (long)
iPhone X – Animoji: Alien
Selfies made by Portrait Lighting Shot on iPhone-X campaign
