Publicis One, the global communications enterprise that unites all of Publicis Groupe agency brands’ capabilities and expertise under one roof, today announced the establishment of MSLGROUP in Thailand through the rebranding of Arc PR.
A leading PR agency established in Thailand in 2004, and housing many of the market’s most renowned and experienced PR professionals under its roof, Arc PR provides a full range of PR services with special expertise in consumer PR across a wide range of categories. With local insight and close collaboration with the other Publicis Groupe agencies, it has been going beyond traditional PR to deliver creative and integrated solutions to achieve clients’ communication goals. Arc PR is trusted by both world giants such as P&G, Volvo, Mead Johnson, Merlin Entertainment, as well as by local reputable businesses and brands like PT Energy, Singha Park Chiang Rai and Boon Rawd Brewery.
MSLGROUP Thailand will continue to be led by communication veteran Karl Kongkham under the guidance of Glenn Osaki, President, Asia, MSLGROUP. Kongkham will now take on the role of Director, Thailand, MSLGROUP, and continue to report to Songkran Sethesompobe, CEO, Publicis One in Thailand.
This move strengthens MSLGROUP’s leadership in Southeast Asia, as well as elevate Publicis One’s PR expertise in this South East Asian country.
MSLGROUP was named 2016 Regional Agency of the Year by both PRWeek Asia and The Holmes Report.
Image over the headline.- © MSLGROUP.
