In its 100th birthday BMW has unveiled the new corporate brand for the group that will head the evolution of the company and its products in the next 100 years.
BMW’s visionary ideas for the future of car design, production and premium mobility condensate in a new corporate identity and in “The next 100 years”, the moto chosen by the German Group to celebrate its centenary birthday.
Following the Centenary Event held today 7th March, the BMW Vision Vehicle will set off on a symbolic BMW Group World Tour, a travelling exhibition with stops in China, UK and USA.
“Iconic Impulses. The BMW Group Future Experience”, an exhibition representing the company’s holistic view of future individual mobility will open, offering the visitors a multifaceted experience of BMW’s vision of the individual mobility of the future.
Origami ressembling triangles instead of BMW’s round disc
The corporate identity includes a new emblem, which consists of three interlinking triangles that combine to form an arrow. A multi faceted image for a multifaceted vision of the individual mobility of the future.
The four elements in the design represent the four key characteristics of the BMW Group: Responsibility, Trust, Pioneering Spirit and Success. They also reflect the diversity of the company, its brands and its employees.
Besides, the BMW Group website, www.bmwgroup.com, has been comprehensively updated, with new technical features and contents delivering the full range of the latest forward-looking online communications.
The brand has launched as well a new TV campaign in germany. Signed by the agency Interone Worldwide the TV ad shows how technology and the connected car plays a central role in BMW’s next 100 vision.
Image over the headline.- BMW new corporate identity and Vision vehicle.© BMW Group
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