Learning to read your poo may be a golden opportunity to save your life. This is the concept inside the Golden Nugget campaign by BWM Dentsu and Cox Inhall Change for Bowel Cancer Australia.
The agencies have designed a quiz. Participants, who answer all the questions correctly have the opportunity to win a $5,000 valued turd hand-crafted from solid 24-carat gold by master jeweller Simon West.
This public intersest campaign tries to encourage young Australians to ‘check their poo’, as well as educate them on the disease’s tell-tale signs. Bowel cancer is the biggest cancer killer in people aged 25-29 and the second deadliest cancer in Australia.
Image over the headline.- Caption of the making of video of The Golden Nugget campaign by BWM Dentsu and Cox Inhall Change for Bowel Cancer Australia
Related external links:
The Golden Nugget (quiz dedicated site)
The Golden Nugget (making of)
Related Eastwind Marketing links:
