TOMS founder Blake Mycoskie will be honored with Cannes LionHeart Award at Cannes Lions 2016.
U.S Entrepreneur and philanthropist will receive award during International Festival of Creativity, which will be held from 18th to 25th June at Cannes (France).
Asked to join Richard Branson’s B Team, a group of business leaders embracing sustainable business practices Mycoskie is also the author of best-selling book Start Something That Matters.
He will be presented with the LionHeart at the Cannes Lions Awards Ceremony on Saturday 25 June 2016.
Launched in 2014, the Cannes LionHeart is an honorary award, presented to an individual who has innovatively harnessed commercial brand power to make a significant and positive difference to people or the planet. Former honorees have been U2 vocalist Bono and the businessmen and philantropist Al Gore.
This entrepreneur launched TOMS 10 years ago, as a non-for-profit, sustainable business that has provided new shoes to millions of disadvantaged children worldwide. In 2011, he started TOMS Eyewear and has helped to restore sight for over 325,000 people in need, through every pair of sunglasses sold. He has inspired other global entrepreneurs to launch socially minded companies.
Blake Mycoskie, said, “It is incredibly special to receive the Cannes LionHeart award. I’m humbled and honoured that the TOMS movement has influenced so many and continues to inspire others to make a difference. Since TOMS began, we have given over 60 million pairs of shoes all over the world. This award not only belongs to me, but to all the many brilliant people working at the intersection of purpose and profit and to everyone that has helped share our mission along the way.”
Terry Savage, Chairman of Lions Festivals, said, “Blake’s unstoppable passion and commitment has driven him to create a brand model that has made a positive impact on millions of people’s lives across the world. His vision to develop a new kind of conscious consumerism has transformed into a global movement. Blake’s ongoing achievements truly encapsulate the spirit of the Cannes LionHeart.”
Image over the headline.- Blake Mycoskie (founder of TOMS). © Cannes Lions.