Meet Graham by Clemenger BBDO Melbourne, Australia, for Transport Accident Commission Victoria (TAC) got the Health & Wellness Grand Prix and there were no Grand in Pharma.
Graham was developed as part of the collaboration between TAC, leading trauma surgeon Christian Kenfield, crash investigator expert David Logan and world-renowned artist Patricia Piccinini. He is the only person designed to survive on our roads and the conversation starter into how vulnerable the human body really is.
From 2245 entries received in Health & Wellness, 65 Lions were awarded: 14 Gold, 20 Silver and 30 Bronze.
The Pharma jury judged 590 entries and awarded 25 Lions: 6 Gold, 9 Silver and 10 Bronze.
McCann gets the Grand Prix for Good and Network of the year
The Lions Health Grand Prix for Good, open to Gold Lion winning entries ineligible for a Grand Prix in their section, was awarded to Immunity Charm by McCann Health, New Delhi / McCann Worldgroup India, Mumbai, for Ministry of Public Health, Islamic Republic of Afghanistan.
The problem: Afghanistan has some of the lowest vaccination rates in the world, which contribute to high levels of infant and childhood mortality especially in poor and rural communities. Diseases that are rare in the developed world are far too frequent causes of child mortality in Afghanistan.
The Immunity Charm is simple bracelet, similar to those found universally among infants in Afghanistan to protect against evil spirits, The Immunity Charm™ consists of colored beads that represent the vaccines each child has received.
Healthcare workers provide the Immunity Charm to mothers to place on their newborn’s wrist as a symbol of protection against disease. Each time the child is brought for an immunization, a color-coded bead corresponding to the specific vaccine received is added to the bracelet symbolizing the protective effects of the vaccine. As the child receives additional vaccines against such diseases as measles, polio, diphtheria, and others, color-coded beads are added to the bracelet.
Caleb Tiller (Executive Director of Communications & Public Affairs, the United Nations Foundation and President of the jury of the Lions Health Grand Prix for Good) commented: ” The Lions Health Grand Prix for Good award sits at the cross-section of creativity and social impact. It’s an exciting time for our community, as cross-pollination between sectors is creating new opportunities to engage people in driving social change and improving lives.”
McCann Health also took The Healthcare Network of the Year. FCB Health acxhieved and the third spot went The CDM Group.
Area 23, Healthcare Agency of the Year
The Healthcare Agency of the Year was awarded to Area 23, New York; second to Medulla Communications, Mumbai; and third to McCann Health, New Delhi.
The Health & Wellness Lions celebrate creativity for personal wellbeing and an inspired approach to consumer healthcare, comprising work that publically educates, promotes non-prescription products, allows self-diagnosis or facilitates pro-active personal care.
The Pharma Lions celebrate creative communications from pharmaceutical clients and services surrounding this highly regulated industry.
Image over the headline.- Meet Graham, The only person to survive on our roads. © TAC/Clemenger BBDO.
Related external links:
The science behind the TAC’s sculpture ‘Graham’, TAC 2016
The only person to survive on our roads- Meet Graham, TAC 2016
TAC’s interactive sculpture by artist Patricia Piccinini – Meet Graham, TAC 2016
Cadel Evans – sharing the road, Graham and vulnerability
Immunity Charm, by McCann Health
