The ‘Soccer Song for Change’ by Ogilvy Cape Town for Ab-Inbev Africa, South Africa, has bagged the Radio & Audio Grand Prix.
“The Grand Prix work is a song that will really make a change and an impact on the world,” said Radio & Audio Lions Jury president: Jo McCrostie, Creative Director, Global.
Tham Khai Meng, Worldwide Co-Chairman and Chief Creative Officer, Ogilvy said: “Our courageous clients showed us the way. Their fight is our fight. Together, we worked as a team and did what we had to do to drive for business impact and to change culture. These awards are proof of our strong partnerships across the globe.
“Creativity is the most powerful competitive advantage a business can have,” he continued, ” It is also our differentiator.
You can’t get more authentic and real than campaigns of this nature. Tonight, we celebrate our clients and our team spirit, and in particular the Grand Prix winning team in Cape Town.”
Till June 19th Ogilvy has won a total of 42 Lions including: 1 Grand Prix, 4 Gold, 15 Silver and 22 Bronze. In the Radio & Audio Lions, 1,111 entries were received at the Festival and 55 Lions awarded: 7 Gold, 22 Silver and 25 Bronze.
Image over the headline.- The team from Ogilvy Cape Town collects their Grand Prix for th Soccer Song for Change. © Cannes Lions.
